Cover -- Half-Title -- Series -- Title -- Copyright -- Dedication -- Contents -- Acknowledgements -- Notes on Contributors -- Part I: Introduction -- 1 Making Sense of Identity Discourses in International Events, Festivals and Spectacles -- Part II: The Contestation of Local and Regional Identity Discourses and Communities -- 2 Il Calcio as a Source of Local and Social Identity in Italy -- 3 The Contestation of Identities and Communities in German Football -- Part III: Identity Discourses of Cities and National Communities -- 4 Contemporary Images and Identities in the Hong Kong Dragon Boat Festival -- 5 London 2012: Urban Imagery and City Branding -- 6 Royal Celebrations in the Twenty-First Century: 'Cool Britannia' versus 'Britannia Ruled the Waves' -- 7 Identity Discourses and Narratives in North Korean Events, Festivals and Celebrations -- 8 China and the World Fairs (1915-2010): Blending Nationalism and Internationalism -- Part IV: Supra-national Events, Communities and Identity Discourses -- 9 Promoting 'European' Identities at and through Pan-European Events -- 10 Celebrating Muhammad's Birthday in the Middle East: Supporting or Complicating Muslim Identity Projects? -- 11 Pride and Glamour on the Catwalk: Fashion Models as National and Ethnic Icons -- 12 Participating in the World 'Gymnastics For All' Festival, the Gymnaestrada: A Celebration of a Dialogical, Episodic-Perpetual Identity -- 13 'One But Not the Same': U2 Concerts, Community and Cultural Identity -- Index.