A modern, completely updated guide to effective event marketing As the events market becomes increasingly saturated, it is essential for a successful event professional to understand the use of strategic marketing plans. Events are everywhere-in the U.S. alone, there are more than 2,500 music festivals a year, for example, while the UK hosts over 70 different beer festivals each year. In such a crowded market, how can the event planner ensure that his or her event stands out? Marketing expert Chris Preston has the answers in this second edition of Event Marketing. From the basics of promoting an event to the use of events as marketing strategies themselves, Preston provides straightforward advice and information on all the latest event marketing techniques. The book begins with sections on what "event marketing" really means, and how the field has evolved throughout time. Preston then explores event marketing strategies from both a conceptual and practical standpoint, and provides information on sponsorship and corporate branding. The book covers marketing for all types of events, including festivals, corporate and association events, and social functions, and a full chapter on digital event marketing covers all the latest e-marketing strategies. Case studies provide real-world examples of successful marketing efforts, while Discussion Questions for each chapter provide opportunities for further exploration of key concepts. As marketing becomes an increasingly important skill for event management professionals, this completely revised second edition of Event Marketing will be a must-have for working professionals, students, and aspiring event planners everywhere.

The definitive biography of a major American composer and musical leader.

Like its companion volume, A Cabinet of Roman Curiosities, this is an uproarious miscellany of odd stories and facts, culled from a lifetime of teaching ancient Greek civilization. In some ways, the book demonstrates how much the Greeks were like us. Politicians were regarded as shallow and self-serving; overweight people resorted to implausible diets; Socrates and the king of Sparta used to entertain their children by riding around on a stick pretending it was a horse. Of course, their differences from us are abundantly documented too and the book may leave readers with a few incredulous questions. To ward off evil, were scapegoats thrown down from cliffs, though fitted out with feathers and live birds to give them a sporting chance of survival? Did a werewolf really win the boxing event at the Olympic Games? Were prisoners released on bail so that they could enjoy dramatic festivals? Did anyone really believe that Pythagoras flew about on a magic arrow? Other such mysteries abound in this quirky and richly illustrated journey into the "glory that was Greece."

Life in Shanghai played out against a backdrop of shifting political maneuvers until World War II burned off the patina that had made 'Old Shanghai' a world unto itself. In this personal history we follow one man through Japan's conquest of Shanghai in 1937 to the Chinese civil war and Communist takeover, Mao's desperate attempts to modernize a medieval country and Deng Xiaoping's opening the economy but not social freedoms. The protagonist lees burgeoning corruption and makes it to the United States to see for himself what the tales of freedom and democracy might offer.

Event Audiences and Expectations for the first time examines why people participate in festivals and events, the types of events which stimulate participation, and the fanatical antics of fans who become involved in these events. By doing so the book offers significant insight into how event managers can entice and manage participant expectations as well as manage audience involvement. The book is based on primary research using participant observation, as well as in-depth interviews with event participants, event managers and government officials involved in over 50 international events to gain new perspectives into audience behaviour and participatory events. Using numerous international case studies and examples, the book offers a comprehensive outline of the reasons why people participate in festivals and events, the social world that reinforces their behaviours, and strategies that can be used to ensure future successful participatory events. This thought-provoking and original volume will be valuable reading for students, researchers, events managers and tourism and community planners at all levels of government.

The Olympic games have had two lives--the first lasted for a millennium with celebrations every four years at Olympia to honour the god Zeus. The second has blossomed over the past century, from a simple start in Athens in 1896 to a dazzling return to Greece in 2004. Onward to the Olympics provides both an overview and an array of insights into aspects of the games' history. Leading North American archaeologists and historians of sport explore the origins of the games, compare the ancient and the modern, discuss the organization and financing of these massive athletic festivals, and examine the participation, or the troubling lack of it, by women. [This book] bridges the historical divide between the ancient and the modern and concludes with a thought-provoking final essay that attempts to predict the future of the Olympics over the twenty-first century.--Back cover.