Event marketing : how to successfully promote events, festivals, conventions, and expositions / Leonard H. Hoyle.

ISBN:

9780471401797

Title:

Author:

Hoyle, Leonard H.

Personal Author:

Hoyle, Leonard H.

Publication Information:

New York : J. Wiley, 2002.

Physical Description:

xxiv, 224 p. ; 25 cm.

Series:

The Wiley event management series

Series Title:

The Wiley event management series

Subject Term:

Special events -- Marketing.

Format:

Books

Publication Date:

2002

Publication Information:

New York : J. Wiley, 2002.

Available:*

Shelf Number	Material Type	Copy	Shelf Location	Status
658.456 HOY	Book	1	Standard shelving location	Searching... Unknown

Authored by a well-known figure in the field. Overview chapters explore topics such as electronic marketing strategies, funding, budgeting, promotion, and advertising. Individual chapters address the differences involved in marketing different types of events. Examines future trends and key issues such as how to reach new event attendees. Includes appendices with sample forms, contracts, and more.

Author Notes

LEONARD H. HOYLE, jr., CAE, CMP, has managed and marketed events for major organizations, including the American Society of Association Executives (ASAE) and the Hospitality Sales and Marketing Association International. A former dean of ASAE's School of Management, he also served as Chairman of the Convention Industry Council (CIC) and Adjunct Professor at The George Washington University.

Foreword

Preface

Introduction to Event Marketing

Event Promotion, Advertising, and Public Relations

Electronic Event Marketing Strategies

Funding the Event Marketing Program

Marketing Association Meetings, Conferences, Events, and Expositions

Marketing Corporate Meetings, Products, Services, and Events

Marketing Festivals, Fairs, and Other Special Events

Trends in Event Marketing

Appendix A Selling Summerville's Celebration to the Press

Appendix B Resources

References

Index.

Available:*

Bound With These Titles

On Order

Summary

Summary

Author Notes

Table of Contents