by
Rossetti, Giulia.
Call Number
338.4791
Publication Date
2023
Format:
Electronic Resources
Relevance:
109781.7578
by
Van Niekerk, Mathilda, 1972-. author.
Call Number
658.456 VAN
Publication Date
2017
Format:
Electronic Resources
Relevance:
67228.0156
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by
Mair, Judith, editor.
Call Number
394.26 ROU
Publication Date
2019
Format:
Electronic Resources
Relevance:
63391.2070
by
Merkel, Udo.
Call Number
300
Publication Date
2015
Summary
This collection focuses on the multi-layered links between international events and identity discourses. With a unique line-up of international scholars, this book offers a diverse range of exciting case studies, including sports competitions, music festivals, exhibitions, fashion shows and royal celebrations.
Format:
Electronic Resources
Relevance:
60138.2734
by
Hassan, Azizul.
Call Number
338.4791 HAS
Publication Date
2022
Format:
Electronic Resources
Relevance:
60138.2383
by
Bryce-Clegg, Alistair, author.
Call Number
372.13 23
Publication Date
2015
Format:
Electronic Resources
Relevance:
60134.1992
by
Duignan, Michael B.
Call Number
394.2068
Publication Date
2022
Summary
The first book to bring together scholars, students, industry leaders, policy makers and related national institutes in collaboration across a range of case studies.
Format:
Electronic Resources
Relevance:
57338.8750
by
Wynn-Moylan, Peter, author.
Call Number
394.26 WYN
Publication Date
2017
Format:
Electronic Resources
Relevance:
57336.4180
by
Hannam, Nicolette.
Call Number
306.0944
Publication Date
2010
Summary
This invaluable, time-saving resource provides intercultural ideas for every month of the year. For each festival and tradition you will find background information, key vocabulary, detailed lists of possible teaching activities and optional pupil sheets. Ideas range from making cards and reading/writing poems to playing game and cooking traditional recipes.
Format:
Electronic Resources
Relevance:
52747.1406
by
Jepson, Allan, editor.
Call Number
658.456 POW
Publication Date
2018 2017
Summary
"Whether through education, sport or festivity, events form the basis on which we attribute cultural meaning, significance and value to our lives. In this light, community events have the potential to create positive and negative social, cultural, economic and environmental impacts within the community across a wide variety of genres and platforms. This book offers a deeper and more critical insight into the relationships, dynamics and planning processes of festivals and events and the impact this has upon authenticity, cultural consumption, and the local communities they serve. It does so by looking at a range of key debates in power theory, event planning and design, event construction, experience and meaning, authenticity, sustainability, social inclusion, accessibility and sponsorship engagement. International case studies are embedded within the chapters, examining the role of stakeholders, local communities, organisers, local governments and infrastructure. This critical event studies text is interdisciplinary and will make valuable reading for students and researchers who are interested in the relationships and dynamics involved in the construction and planning of festivals and events, their immediate impact and their significance for the future"--
Format:
Books
Relevance:
52746.7188
11.
by
Patterson, Timothy J.
Call Number
394.2068
Publication Date
2023
Format:
Electronic Resources
Relevance:
52744.1445
by
Preston, C. A.
Call Number
658.456
Publication Date
2012
Summary
A modern, completely updated guide to effective event marketing As the events market becomes increasingly saturated, it is essential for a successful event professional to understand the use of strategic marketing plans. Events are everywhere-in the U.S. alone, there are more than 2,500 music festivals a year, for example, while the UK hosts over 70 different beer festivals each year. In such a crowded market, how can the event planner ensure that his or her event stands out? Marketing expert Chris Preston has the answers in this second edition of Event Marketing. From the basics of promoting an event to the use of events as marketing strategies themselves, Preston provides straightforward advice and information on all the latest event marketing techniques. The book begins with sections on what "event marketing" really means, and how the field has evolved throughout time. Preston then explores event marketing strategies from both a conceptual and practical standpoint, and provides information on sponsorship and corporate branding. The book covers marketing for all types of events, including festivals, corporate and association events, and social functions, and a full chapter on digital event marketing covers all the latest e-marketing strategies. Case studies provide real-world examples of successful marketing efforts, while Discussion Questions for each chapter provide opportunities for further exploration of key concepts. As marketing becomes an increasingly important skill for event management professionals, this completely revised second edition of Event Marketing will be a must-have for working professionals, students, and aspiring event planners everywhere.
Format:
Electronic Resources
Relevance:
52744.1406
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