Foreword by Peter Irvine -- Foreword by Peter Lederer -- Contributors -- Introduction -- Part A: Festivals, events and the cultural experience -- 1. Introduction to arts, culture and leisure: Jane Ali-Knight and Martin Robertson -- 2. An overview of events management: Galal Salem, Eleri Jones and Nigel Morgan -- 3. Festivals, events and the destination: Ros Derrett -- Part B: Managing the arts, culture and leisure experience -- 4. Event design and management: ritual sacrifice?: Steve Brown and Jane James -- 5. Visitor management for festivals and events: Ian Yeoman, Martin Robertson and Una McMahon-Beattie -- 6. Service quality and managing your people: Siobhan Drummond and Heather Anderson -- 7. Implications and use of information technology within events: Karl Knox -- Part C: Marketing, revenue and retail operations -- 8. Events and the destination dynamic: Edinburgh festivals, entrepreneurship and strategic marketing: Martin Robertson and Kenneth MacMillan Wardrop -- 9. Marketing information for the events industry: Emma Wood -- 10. Merchandising and retail: Stephen A. Doyle -- 11. Festival and event catering operations: Kevin Fields and Paul Stansbie -- 12. Principles and applications in ticketing and reservations management: Zuleika Beaven and Chantal Laws -- 13. The potential for revenue management in festivals and events: Una McMahon-Beattie and Ian Yeoman -- Part D: Policies and strategies of art and leisure event management -- 14. Politics, public policy and the destination: C. Michael Hall and Kristy Rusher -- 15. Event management for the arts: a New Zealand perspective: Lee Harrison and Fiona McDonald -- 16. The economics and evaluation of festivals and events: Jack Carlsen.

17. A strategic approach for the use of sponsorship in the events industry: in search of a return on investment: Guy R. Masterman -- 18. The behavioural aspects of financial management: Razaq Raj -- 19. Risk and decision making in events management: Phyllis Laybourn -- Part E: Case studies and contemporary issues of arts and leisure festivals and events -- 20. Attitudes of visitors and residents to the impacts of the 2001 Sidmouth International Festival: Peter Mason and John Beaumont-Kerridge -- 21. Wine tourism events: Apulia, Italy: Marina Novelli -- 22. Edinburgh's Winter Festival: Kenneth MacMillan Wardrop and Martin Robertson -- 23. Sponsorship, funding and strategic function: Carling Festival and V-Festival: Paul Walters and Razaq Raj -- 24. The Anglesey Sea Symposium, UK: Lester D. Matthews -- 25. A critical examination of Sydney's 2000 Olympic Games: Gordon Waitt -- Index.