Methodological approaches to festival research / Mary Beth Gouthro and Dorothy Fox -- The value of festivals / Donald Getz, Tommy D. Andersson, John Armbrecht and Erik Lundberg -- The meaning of festivals : reconfiguring the semiotic approach / Xiaoming Zhang -- Valuing the impacts of festivals / Larry Dwyer and Leo Jago -- Festivals and social sustainability / Bernadette Quinn -- Evaluating the socio-cultural effects of festivals : developing a comprehensive impact chart and its application / Ronnit Wilmersdörffer and Daniela Schlicher -- Influencers of environmental sustainability success at festivals / Meegan Jones -- Managing festival volunteers : the helpers model / Kirsten Holmes, Leonie Lockstone-Binney, Karen Smith & Alex Rixon-Booth -- The role of harm minimisation to prevent alcohol and drug misuse at outdoor music festivals / Alison Hutton -- Social media and the transformation of the festival industry : a typology of festivals and the formation of new markets / Marianna Sigala -- The innovation of arts festivals : concepts, approaches and effects / Weibing (Max) Zhao and Weng Si (Clara) Lei -- Managing networks of meaning in arts festival productions / Mervi Luonila -- Festivals and sponsorship : a strategic marketing approach / Gurhan Aktas and Z. Gokce Sel -- Festivals' role for branding a destination : a case of the Barbaros Strawman Festival in Izmir/Turkey / Reyhan Arslan Ayazlar -- Branding cultural events using external reference points : Cervantes and the Festival Internacional Cervantino, Mexico / Daniel Barrera-Fernández , Marco Hernández-Escampa and Antonia Balbuena Vázquez -- Festivals and social media : a co-created transformation of festivals goers and organisers / Marianna Sigala -- Leveraging a festival to build bridges in a divided city / Adrian Devine, Bernadette Quinn, Frances Devine -- Extending the exit brand : from Serbia's fortress to Montenegro's coast / Nicholas Wise, Tanja Armenski and Nemanja Davidovic -- The eventful city in a complex economic, social and political environment : the case of Macau / Ubaldino Sequeira Couto -- Protesting @ Auckland pride : when a community stakeholder becomes alienated / Jared Mackley-Crump -- Festivals as devices for enhancing social connectivity and the resilience of rural communities / Michael Mackay, Joanna Fountain and Nicholas Cradock-Henry -- Geelong's rousing motoring "revival" / Gary Best -- Understanding feelings, barriers, and conflicts in festivals and events : the impact upon family QOL / Raphaela Stadler and Allan Jepson -- Festivity and attendee experience : a confessional tale of discovery / Vern Biaett -- Informationand communication technology and the festival experience / Christine M. Van Winkle, Kelly J. Mackay and Elizabeth Halpenny -- How do residents experience their own festivals' a qualitative approach to meanings and experiences / Nídia Brás, J́ulio Mendes, Manuela Guerreiro and Bernardete Sequeira -- Feminist politics in the festival space / Tasmin Coyle and Louise Plat -- Food and wine festivals as rural hallmark events / Jennifer Laing, Warwick Frost and Melissa Kennedy -- Positioning in Montserrat's festivals : music, media, and film / Joseph Lema, Gracelyn Cassell and Jerome Agrusa -- Music events and festivals : identity and experience / Michelle Duffy -- Religious and spiritual festivals and events / Rev. Ruth Dowson -- Australia celebrates : an exploration of Australia day festivals and national identity / Leanne White and Elspeth Frew -- Herding livestock and managing people : the cultural sustainability of a harvest festival / Gudrun Helgadottir -- Festivals as products : a framework for analysing traditional festivals in Ghana / Oheneba Akyeampong -- Tourism pressure as a cultural change factor : the case of the Guelaguetza Festival Oaxaca Mexico / Marco Hernández-Escampa, Daniel Barrera-Fernández -- Festivals for sustainable tourism development : a case study of Hadoti Region, Rajasthan / Anukrati Sharma -- Place making Betwixt and between festivals and daily life / Burcu Kaya and Tuba Gun -- A festival of song : developing social capital and safeguarding Australian aboriginal culture through authentic performance / Candace Kruger -- Virtual reality : the white knight of festival management education? / Philipp Peltz, Olga Junek and Joel De Ross -- Industry perceptions of potential digital futures for live performance in the staging and consumption of music festivals / Adrian Bossey -- Utopian futures : Wellington on a Plate and the envisioning of a food festival in Tuscany / Ian Yeoman, Sochea Nhem, Una McMahon-Beattie, Katherine Findlay, Sandra Goh, and Sophea Tieng.