by
Allen, Johnny.
Call Number
658.456 FES
Publication Date
2008
Summary
Festivals and special events have grown into a massive industry worldwide, generating billions of dollars for regional centers, states, and countries. Festival and Special Event Management provides a comprehensive overview of the theory and procedures essential to managing festivals and special events. Australian authors.
Format:
Books
Relevance:
1.6698
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by
Yeoman, Ian.
Call Number
394.2068 FES
Publication Date
2009
Summary
Festival and Events Management: an international perspective is a unique text looking at the central role of events management in the cultural, tourism and arts industries. With international contributions from industry and academia, the text looks at the following: * Events & cultural environments * Managing the arts & leisure experience * Marketing, policies and strategies of art and leisure management Chapters include exercises, and additional teaching materials and solutions to questions are provided as part of an accompanying online resource.
Format:
Electronic Resources
Relevance:
1.6034
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