by
Pröbstl-Haider, Ulrike.
Call Number
338.4791
Publication Date
2019
Summary
Winter tourism is reforming as a result of increased levels of investment with new ski destinations developing and traditional skiing destinations merging to reduce economic risks. Also, environmental issues in many established ski resorts are a growing area of consideration as well as considering the Chinese market and its impact in the future.
Format:
Electronic Resources
Relevance:
0.8700
by
Gursoy, Dogan.
Call Number
338.4791 GUR
Publication Date
2020
Format:
Electronic Resources
Relevance:
0.1436
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by
Camilleri, Mark Anthony, 1976- author.
Call Number
910.688 23
Publication Date
2019
Summary
Destination marketing relies on planning, organisation, and successful strategies and tactics.℗ Tourism Planning and Destination Marketing℗ provides an in-depth understanding of the tourism marketing environment, including destination branding, distribution channels, etourism, digital media, and sustainable and responsible tourism practices. It is a useful guide for tourism marketers, including destination management organisations (DMOs), who are increasingly using innovative tools and evolving technologies to engage with prospective visitors. Moreover, this title sheds light on the latest developments in travel, hospitality, festivals and events, as the contributing authors have critically analysed the global tourism marketing environments that comprise a wide array of economic, socio-cultural, technological and environmental realities. This book explores advances in tourism planning and destination marketing theory for the interest of both researchers and scholars. Furthermore, it is an invaluable resource for a wide range of industry practitioners, including consultants, senior executives and managers who work for destination management organisations, tourism offices, hotels, inbound/outbound tour operators and travel agents.
Format:
Electronic Resources
Relevance:
0.0635
by
Goeldner, Charles R.
Call Number
338.479
Publication Date
2008
Format:
Electronic Resources
Relevance:
0.0371
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