1.
by
Marvin, Bill.
Call Number
647.950688 MAR
Publication Date
1997
Summary
Increase sales by not competing? No, this isn't some sort of New Age marketing mysticism. It's part of an amazingly successful, commonsense approach to restaurant marketing that author Bill Marvin call guest-based marketing. What exactly does "guest-based" mean? It's really pretty simple. The dynamic marketing approach described in this book is based on the notion that in the restaurant business, customer satisfaction is the real bottom line, and that any successful sales-building effort begins on the floor with the guests you've already won. In Guest-Based Marketing you won't find clever new ways to squander your precious resources trying to beat the competition and steal their customers away. You will find sales-boosting techniques that will help you to motivate your customers to keep coming back for more, even if it means driving an extra mile or two. Using numerous case studies and real-life anecdotes, Marvin describes proven techniques to help you identify and build on your strengths, build customer loyalty, increase the number of visits customers make, and get your customers to spread the word and attract new customers. Marvin teaches you how to launch an effective customer loyalty program and use an array of incentives to build sales. He helps you hone your all-important people skills. You'll learn techniques for remembering guests' names, as well as their individual likes and dislikes. He shows you how to conduct customer surveys and make the best use of the information you gather.
Format:
Books
Table of Contents http://www.loc.gov/catdir/toc/onix03/96051707.html
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2.5870
by
Reid, Robert D.
Call Number
647.940688 REI
Publication Date
2001
Format:
Books
Relevance:
2.2665
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3.
by
Oh, Haemoon.
Call Number
647.950688 HAN
Publication Date
2008
Format:
Books
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2.2356
by
Scanlon, Nancy Loman.
Call Number
642 SCA
Publication Date
1999
Format:
Books
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2.2062
by
Bojanic, David C., author.
Call Number
657.8370688 BOJ
Publication Date
2017
Format:
Electronic Resources
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2.1868
by
Reid, Robert D.
Call Number
647.940688 REI
Publication Date
2010
Summary
This textbook explores marketing and themes unique to hospitality and tourism, with a focus on the practical applications of marketing rather than marketing theory.
Format:
Books
Table of contents only http://www.loc.gov/catdir/toc/ecip0818/2008021436.html
Relevance:
2.0892
by
Reid, Robert D.
Call Number
647.940688 REI
Publication Date
2006
Summary
"This fully revised and updated Fourth Edition of Hospitality Marketing Management, is in a new, full-color format. Providing readers with plain-language explanations, an abundance of exercises, and solid reinforcement of underlying theory, this new edition continues the book's long-standing tradition of providing students with a practical, applications-oriented approach to exploring the intricacies of marketing in this rapidly growing industry.". "Packed with more visual aids than ever, this new edition also includes one-on-one interviews with industry leaders, as well as enhanced coverage of branding, franchising, strategic alliances, and international marketing. The text encourages learning-by-doing, and many chapters feature step-by-step models and processes that readers follow to develop marketing plans, evaluate research, develop sales forecasts, and plan sales presentations, as well as other activities essential to the world of hospitality marketing professionals."--BOOK JACKET.
Format:
Books
Table of contents http://www.loc.gov/catdir/toc/ecip0420/2004016223.html
Relevance:
2.0711
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