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Money games [electronic resource] : profiting from the convergence of sports and entertainment / David M. Carter.
ISBN:
9780804776790
Title:
Money games [electronic resource] : profiting from the convergence of sports and entertainment / David M. Carter.
Author:
Carter, David M., 1964-
Personal Author:
Publication Information:
Stanford, Calif. : Stanford Business Books, ©2011.
Physical Description:
1 online resource (xi, 290 pages)
Contents:
Television content -- Video gaming -- Athlete branding -- The Internet -- Mobile technology -- Gambling -- Sports-anchored development -- Venue technology -- Corporate marketing.
Local Note:
eBooks on EBSCOhost
Format:
Electronic Resources
Electronic Access:
Click here to view
Publication Date:
2011
Publication Information:
Stanford, Calif. : Stanford Business Books, ©2011.