Preface | p. ix |
Chapter 1 The History of Modern Gaming | p. 1 |
Nevada: The Birthplace of Modern Gaming | p. 1 |
The Wide Open Gambling Bill | p. 2 |
The Bull Pen Casino | p. 3 |
The Grandest Club in Southern Nevada | p. 4 |
Big-Time Gambling | p. 4 |
The Birth of the Las Vegas Strip | p. 5 |
Bugsy | p. 5 |
Howard Hughes | p. 7 |
Modern-Day Las Vegas | p. 8 |
Steve Wynn | p. 9 |
Sol Kerzner | p. 10 |
Chapter 2 Gaming Control | p. 13 |
History of Gaming Control in Nevada | p. 13 |
Atlantic City Gaming | p. 21 |
Indian Gaming | p. 24 |
Chapter 3 Gaming Taxes | p. 35 |
Gaming Taxes | p. 35 |
Internal Control Systems | p. 39 |
Differences Between Nevada's and New Jersey's Internal Controls | p. 41 |
Chapter 4 Casino Management | p. 43 |
The Management Pyramid | p. 43 |
Casino Organizational Structure | p. 43 |
Casino Hotel Systems | p. 49 |
Staffing | p. 53 |
Chapter 5 Currency Reporting | p. 61 |
History | p. 61 |
Nevada's Regulation 6A Model | p. 63 |
Title 31 Reporting | p. 74 |
Currency Transaction Reporting in Nongaming Areas | p. 81 |
Chapter 6 Casino Cage, Credit, and Collections | p. 83 |
Casino Cage | p. 83 |
Casino Credit | p. 84 |
Collections | p. 103 |
Chapter 7 Slot Management | p. 107 |
Slots | p. 107 |
Video Pokers | p. 120 |
Floor Configuration | p. 129 |
The Slot Floor Layout and Consumer Behavior | p. 133 |
Elements of a Successful Slot Servicescape | p. 134 |
Determining Slot Win | p. 134 |
The Importance of Hit Frequency | p. 135 |
Random or Pseudo-Random? | p. 139 |
Chapter 8 Introduction to Table Games | p. 141 |
Dice | p. 141 |
Roulette | p. 150 |
Blackjack | p. 151 |
Baccarat | p. 156 |
Keno | p. 158 |
Caribbean Stud | p. 161 |
Let It Ride | p. 163 |
Pai Gow Poker | p. 165 |
Chapter 9 Table Game Operations | p. 167 |
Table Game Operations | p. 167 |
Revenue and Profit per Square Foot | p. 179 |
Betting Limits | p. 184 |
Chapter 10 Casino Accounting | p. 193 |
Table Drop and Count | p. 193 |
Slot Drop and Count | p. 195 |
Key Control | p. 197 |
Internal Audit | p. 199 |
Casino Audit | p. 201 |
Statistical Reports | p. 204 |
Chapter 11 Mathematics of Casino Games | p. 207 |
Dice | p. 207 |
Roulette | p. 214 |
Blackjack | p. 214 |
Baccarat | p. 214 |
Keno | p. 216 |
Chapter 12 Elements of an Effective Player Rating System | p. 219 |
Importance of Player Rating Systems | p. 220 |
Actual versus Theoretical Win | p. 220 |
Estimation of Average Bet and Time Played | p. 221 |
The Player Rating System | p. 221 |
Establishing Guidelines | p. 233 |
Player Rating Systems | p. 233 |
Chapter 13 Table Game Hold as a Management Tool | p. 241 |
Uses of Table Game Hold | p. 241 |
Determinants of Hold | p. 241 |
Theoretical Win and Hold | p. 245 |
High Table Occupancy May Be Hazardous to Profit | p. 250 |
Chapter 14 Casino Marketing I | p. 255 |
The Cost of Match Plays and Nonnegotiables | p. 255 |
Match Play: Problems and Solutions | p. 259 |
Gambler's Spree | p. 260 |
Dead Chips and Chip Warrants | p. 267 |
General Slot Marketing | p. 276 |
Consumer Choice Factors | p. 279 |
Chapter 15 Casino Marketing II | p. 283 |
Rebates on Loss | p. 283 |
Player Action Criteria | p. 294 |
Table Game Rule Modification as a Marketing Tool | p. 295 |
Chapter 16 Casino Marketing III: The Premium Player Segment | p. 301 |
Defining the Premium-Play Segment | p. 302 |
Acquisition Costs Keep Going Up | p. 302 |
Deconstructing the Premium-Play Segment | p. 304 |
The Hidden Cost of Discounting | p. 304 |
The Net Effect of a Premium Play | p. 307 |
Quick-Loss-Rebate Policies | p. 308 |
Costs of Competing for Premium Play | p. 310 |
Discounts for Twenty-one Players | p. 311 |
Discounts for Craps Players | p. 312 |
Testing a Minimum-Play Constraint | p. 312 |
Rationale Behind Discounting | p. 313 |
Baccarat Discounting Recommendations | p. 315 |
Dangers of Discounting | p. 318 |
Chapter 17 Sports Book Operations | p. 319 |
History | p. 319 |
Sports Betting | p. 322 |
Money Lines | p. 324 |
Point Spread Betting | p. 334 |
Chapter 18 Race Operations | p. 343 |
Betting at the Track | p. 343 |
Types of Races | p. 345 |
Types of Bets | p. 346 |
Racing Terms | p. 346 |
Regulatory Requirements | p. 347 |
Race Book Operations | p. 349 |
Chapter 19 Casino Statistics | p. 357 |
Population | p. 357 |
Sample | p. 358 |
Parameters and Statistics | p. 358 |
Average or Mean | p. 358 |
Median | p. 359 |
Mode | p. 360 |
Measures of Dispersion | p. 360 |
Range | p. 360 |
Variance | p. 361 |
Standard Deviation | p. 361 |
Weighted Average | p. 364 |
Probability Distribution | p. 365 |
Expected Value | p. 365 |
Calculating the Standard Deviation with Uneven Betting | p. 367 |
Sample Game Probabilities, Variances, and Standard Deviations | p. 371 |
Our Worst Fears Realized--"A Money Manager" | p. 372 |
Appendix Z Table | p. 377 |
Glossary of Casino Terminology | p. 379 |
References | p. 391 |
Index | p. 397 |