Cover image for The library PR handbook [electronic resource] : high-impact communications / edited by Mark R. Gould.
The library PR handbook [electronic resource] : high-impact communications / edited by Mark R. Gould.
ISBN:
9780838997260
Title:
The library PR handbook [electronic resource] : high-impact communications / edited by Mark R. Gould.
Author:
Gould, Mark R.
Publication Information:
Chicago : American Library Association, 2009.
Physical Description:
1 online resource (vii, 113 pages)
Contents:
Increasing relevance, relationships, and results : principles and practices for effective multicultural communication / Building public will for libraries / Can all this 2.0 stuff help libraries with promotion and communicate our value? / Op-eds, letters to the editor, and state of the library reports can inform public debate / Cooking up culture / Harness a celebrity brand and create effective print public service announcements / Savvy outreach tactics, special events will focus the media's attention on your message / Thousands of libraries strengthen their communications through a national public awareness initiative / Amplifying your messages through partnerships will help you reach broader audiences affordable podcasts for libraries / Gaming @ your library : generating excitement in social settings can result in increased attendance at your library / A values-based approach to successful library advocacy / Building a community : empower people as messengers / Friends groups can help libraries promote their services
Local Note:
eBooks on EBSCOhost
Added Author:
Format:
Electronic Resources
Electronic Access:
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Publication Date:
2009
Publication Information:
Chicago : American Library Association, 2009.