American sports in an age of consumption : how commercialization is changing the game / Cory Hillman.
ISBN:
9781476624723
9780786498888
Title:
American sports in an age of consumption : how commercialization is changing the game / Cory Hillman.
Author:
Hillman, Cory, 1978- author.
Personal Author:
Physical Description:
1 online resource (vii, 195 pages)
Contents:
Cover; Acknowledgments; Table of Contents; Preface ; Introduction: Sports, Democracy and Consumer Culture ; One-Welcome to the Consumer Arena: Sports Stadiums and Consumerism ; Two-The Sports Gaming Culture ; Three-Does It Have to Be in the Game? Sports Video Games and Sponsorship.
Four-"It's Not How You Play, but How You Look": Sports Merchandising and Consumer Spectacle Five-Sports, Consumer Culture and the Prospects for Change ; Chapter Notes ; Bibliography ; Index.
Local Note:
eBooks on EBSCOhost
Subject Term:
Geographic Term:
Format:
Electronic Resources
Publication Date:
2016
Publication Information:
Jefferson, North Carolina :
Mcfarland & Company, Inc., Publishers,
[2016]
©2016