| Preface | p. ix |
| Chapter 1 The History of Modern Gaming | p. 1 |
| Nevada: The Birthplace of Modern Gaming | p. 1 |
| The Wide Open Gambling Bill | p. 2 |
| The Bull Pen Casino | p. 3 |
| The Grandest Club in Southern Nevada | p. 4 |
| Big-Time Gambling | p. 4 |
| The Birth of the Las Vegas Strip | p. 5 |
| Bugsy | p. 5 |
| Howard Hughes | p. 7 |
| Modern-Day Las Vegas | p. 8 |
| Steve Wynn | p. 9 |
| Sol Kerzner | p. 10 |
| Chapter 2 Gaming Control | p. 13 |
| History of Gaming Control in Nevada | p. 13 |
| Atlantic City Gaming | p. 21 |
| Indian Gaming | p. 24 |
| Chapter 3 Gaming Taxes | p. 35 |
| Gaming Taxes | p. 35 |
| Internal Control Systems | p. 39 |
| Differences Between Nevada's and New Jersey's Internal Controls | p. 41 |
| Chapter 4 Casino Management | p. 43 |
| The Management Pyramid | p. 43 |
| Casino Organizational Structure | p. 43 |
| Casino Hotel Systems | p. 49 |
| Staffing | p. 53 |
| Chapter 5 Currency Reporting | p. 61 |
| History | p. 61 |
| Nevada's Regulation 6A Model | p. 63 |
| Title 31 Reporting | p. 74 |
| Currency Transaction Reporting in Nongaming Areas | p. 81 |
| Chapter 6 Casino Cage, Credit, and Collections | p. 83 |
| Casino Cage | p. 83 |
| Casino Credit | p. 84 |
| Collections | p. 103 |
| Chapter 7 Slot Management | p. 107 |
| Slots | p. 107 |
| Video Pokers | p. 120 |
| Floor Configuration | p. 129 |
| The Slot Floor Layout and Consumer Behavior | p. 133 |
| Elements of a Successful Slot Servicescape | p. 134 |
| Determining Slot Win | p. 134 |
| The Importance of Hit Frequency | p. 135 |
| Random or Pseudo-Random? | p. 139 |
| Chapter 8 Introduction to Table Games | p. 141 |
| Dice | p. 141 |
| Roulette | p. 150 |
| Blackjack | p. 151 |
| Baccarat | p. 156 |
| Keno | p. 158 |
| Caribbean Stud | p. 161 |
| Let It Ride | p. 163 |
| Pai Gow Poker | p. 165 |
| Chapter 9 Table Game Operations | p. 167 |
| Table Game Operations | p. 167 |
| Revenue and Profit per Square Foot | p. 179 |
| Betting Limits | p. 184 |
| Chapter 10 Casino Accounting | p. 193 |
| Table Drop and Count | p. 193 |
| Slot Drop and Count | p. 195 |
| Key Control | p. 197 |
| Internal Audit | p. 199 |
| Casino Audit | p. 201 |
| Statistical Reports | p. 204 |
| Chapter 11 Mathematics of Casino Games | p. 207 |
| Dice | p. 207 |
| Roulette | p. 214 |
| Blackjack | p. 214 |
| Baccarat | p. 214 |
| Keno | p. 216 |
| Chapter 12 Elements of an Effective Player Rating System | p. 219 |
| Importance of Player Rating Systems | p. 220 |
| Actual versus Theoretical Win | p. 220 |
| Estimation of Average Bet and Time Played | p. 221 |
| The Player Rating System | p. 221 |
| Establishing Guidelines | p. 233 |
| Player Rating Systems | p. 233 |
| Chapter 13 Table Game Hold as a Management Tool | p. 241 |
| Uses of Table Game Hold | p. 241 |
| Determinants of Hold | p. 241 |
| Theoretical Win and Hold | p. 245 |
| High Table Occupancy May Be Hazardous to Profit | p. 250 |
| Chapter 14 Casino Marketing I | p. 255 |
| The Cost of Match Plays and Nonnegotiables | p. 255 |
| Match Play: Problems and Solutions | p. 259 |
| Gambler's Spree | p. 260 |
| Dead Chips and Chip Warrants | p. 267 |
| General Slot Marketing | p. 276 |
| Consumer Choice Factors | p. 279 |
| Chapter 15 Casino Marketing II | p. 283 |
| Rebates on Loss | p. 283 |
| Player Action Criteria | p. 294 |
| Table Game Rule Modification as a Marketing Tool | p. 295 |
| Chapter 16 Casino Marketing III: The Premium Player Segment | p. 301 |
| Defining the Premium-Play Segment | p. 302 |
| Acquisition Costs Keep Going Up | p. 302 |
| Deconstructing the Premium-Play Segment | p. 304 |
| The Hidden Cost of Discounting | p. 304 |
| The Net Effect of a Premium Play | p. 307 |
| Quick-Loss-Rebate Policies | p. 308 |
| Costs of Competing for Premium Play | p. 310 |
| Discounts for Twenty-one Players | p. 311 |
| Discounts for Craps Players | p. 312 |
| Testing a Minimum-Play Constraint | p. 312 |
| Rationale Behind Discounting | p. 313 |
| Baccarat Discounting Recommendations | p. 315 |
| Dangers of Discounting | p. 318 |
| Chapter 17 Sports Book Operations | p. 319 |
| History | p. 319 |
| Sports Betting | p. 322 |
| Money Lines | p. 324 |
| Point Spread Betting | p. 334 |
| Chapter 18 Race Operations | p. 343 |
| Betting at the Track | p. 343 |
| Types of Races | p. 345 |
| Types of Bets | p. 346 |
| Racing Terms | p. 346 |
| Regulatory Requirements | p. 347 |
| Race Book Operations | p. 349 |
| Chapter 19 Casino Statistics | p. 357 |
| Population | p. 357 |
| Sample | p. 358 |
| Parameters and Statistics | p. 358 |
| Average or Mean | p. 358 |
| Median | p. 359 |
| Mode | p. 360 |
| Measures of Dispersion | p. 360 |
| Range | p. 360 |
| Variance | p. 361 |
| Standard Deviation | p. 361 |
| Weighted Average | p. 364 |
| Probability Distribution | p. 365 |
| Expected Value | p. 365 |
| Calculating the Standard Deviation with Uneven Betting | p. 367 |
| Sample Game Probabilities, Variances, and Standard Deviations | p. 371 |
| Our Worst Fears Realized--"A Money Manager" | p. 372 |
| Appendix Z Table | p. 377 |
| Glossary of Casino Terminology | p. 379 |
| References | p. 391 |
| Index | p. 397 |
