The Analytic Hospitality Executive -- Wiley & SAS Business Series -- Contents -- Foreword -- Acknowledgments -- About the Author -- Chapter 1 Building a Strategic Analytic Culture in Hospitality and Gaming -- Strategic Analytic Culture -- Moving Ahead and Staying Ahead with Prescriptive Decision Making -- Making It Happen -- Focus Areas for a Strategic Analytic Culture -- Getting Started -- How This Book Can Help -- Notes -- Chapter 2 Data Management for Hospitality and Gaming -- Data Management Challenge and Opportunity -- Data Governance -- The Data Formerly Known as "Big Data"? -- Data Storage -- Data Integration -- Data Quality -- Measuring the Benefits of Data Management -- Responsible Use of Data -- Define the Business Problem -- Evaluate the Data -- The Problem with Big Data in Analytics -- Conclusion -- Additional Resources -- Notes -- Chapter 3 Data Visualization -- Why Are Visualizations So Important? -- Visualization Technology -- Data Handling -- Functionality -- Usability -- Visualization Types -- Creating Powerful Visualizations -- Conclusion -- Additional Resources -- Notes -- Chapter 4 From Reactive to Proactive Decision Making: Advanced Analytics in Action -- Reactive to Proactive Decision Making -- Statistical Analysis -- Forecasting -- Forecast Accuracy -- Predictive Analytics -- Logistic Regression -- Cluster Analysis -- Data Mining -- Optimization -- Machine Learning -- Text Analytics -- Making It Work-Analytics and Technology -- Innovations in Executing Analytics -- Innovations in Solution Delivery -- Real Time and Streaming -- Conclusion -- Additional Resources -- Notes -- Chapter 5 Analytics for Operations -- Operations -- Operations Data -- The Importance of Time in Operations -- Customer Satisfaction -- Emerging Data Sources -- Advanced Analytics for Operations -- Statistical Analysis -- Forecasting.

Predictive Modeling -- Optimization -- Analytics by Business Goal -- Workforce Planning and Optimization -- Forecast -- Plan -- Schedule -- Queues -- The Impact of Queue Configuration -- Alternative Queue Designs -- Managing Consumer Perceptions of the Wait -- Benchmarking Operations Analytics Capabilities -- Technology and People Investments -- Technology -- People -- Conclusion -- Additional Resources -- Notes -- Chapter 6 Analytics for Marketing -- Marketing Data -- Building a Guest Profile -- Campaign Performance -- Emerging Data Sources -- Advanced Analytics for Marketing -- Statistical Analysis -- Forecasting -- Predictive Modeling -- Optimization -- Analytics by Business Goals -- Digital Intelligence -- Digital Marketing Defined -- Digital Data Challenges -- Integrated Data for Digital Intelligence -- Attribution Modeling -- Benchmarking Marketing Analytics Capabilities -- Technology and People Investments -- Technology -- People -- Conclusion -- Additional Resources -- Notes -- Chapter 7 Analytics for Sales -- Sales Data -- Emerging Data Sources -- Advanced Analytics for Sales -- Statistical Analysis -- Forecasting -- Predictive Modeling -- Optimization -- The Changing Landscape of Sales -- Benchmarking Sales Analytics -- Technology and Resources -- Conclusion -- Note -- Chapter 8 Analytics for Revenue Management -- Revenue Management: A History Lesson -- Then Things Changed . . . -- Revenue Management Data -- Emerging Data Sources -- Revenue Management Analytics -- Statistical Analysis -- Forecasting -- Optimization -- Price Optimization and Hotels -- Revenue Management Outside of Rooms -- Patron Value Optimization: The Casino Problem -- Benchmarking Revenue Management Analytics Capabilities -- Technology and People Investments -- Technology -- People -- Conclusion -- Additional Resources -- Notes.

Chapter 9 Analytics for Performance Analysis -- Data for Performance Analysis -- Emerging Data Sources -- Advanced Analytics for Performance Analysis -- Statistical Analysis -- Forecasting -- Predictive Modeling -- Optimization -- Benchmarking Performance Analytics Capabilities -- Technology and People Investments -- Technology -- People -- Conclusion -- Additional Resources -- Notes -- Chapter 10 Analytics for Gaming -- Gaming Data -- Emerging Data Sources -- Advanced Analytics for Gaming -- Statistical Analysis -- Forecasting -- Predictive Modeling -- Optimization -- Casino Floor Revenue Optimization -- Table Game Revenue Management -- Slot Floor Optimization -- Fraud and Anti-Money Laundering -- Benchmarking Gaming Analytics Capabilities -- Technology and People Investments -- Technology -- People -- Conclusion -- Additional Resources -- Notes -- Chapter 11 Pulling It All Together: Building an Analytical Organization -- Getting Started: Well-Defined, Small Projects for Maximum Impact -- Organizing Your Analytics Department -- Decentralized Analytics -- Centralized Analytics -- Functional Analytics -- Consulting Analytics -- Federated Analytics -- Analytics Center of Excellence -- The Build versus Buy Decision -- Integrated Decision Making -- Personalization Blurs the Lines between Functions -- Marketing and Revenue Management -- Operations and Revenue Management -- Marketing, Operations, and Gaming Floor -- Performance Analysis: A Centralized View -- Phased Approach -- Conclusion -- Additional Resources -- Notes -- Appendix 1 Case Study from Infor: Analytics Opportunities in Operations -- Appendix 2 Case Study from IDeaS: Meetings and Events Revenue Management -- Introduction -- Evaluating Groups -- Data Quality -- Accounts -- Bookings -- Guest Rooms -- Events -- Regular Audits -- Demand Patterns -- Lead Time -- Seasonality and Day of Week.

Demand Calendars -- Spend Pattern -- Metrics -- Utilization -- Profit per Occupied Space/Time -- Profit per Available Space/Time -- Other Factors Influencing Success -- Incentive Alignment -- Knowledge and Structure -- Summary -- Appendix 3 Why Dynamic? -- Appendix 4 Chapter Questions -- References -- Index -- EULA.