An introduction to revenue management for the hospitality industry : principles and practices for the real world / Kimberly A. Tranter, Trevor Stuart-Hill, Juston Parker.

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ISBN:

9780131885899

Title:

An introduction to revenue management for the hospitality industry : principles and practices for the real world / Kimberly A. Tranter, Trevor Stuart-Hill, Juston Parker.

Author:

Tranter, Kimberly A.

Personal Author:

Tranter, Kimberly A.

Edition:

1st ed.

Publication Information:

Upper Saddle River, N.J. : Pearson Prentice Hall, c2009.

Physical Description:

xvi, 335 p. : ill. ; 24 cm.

Contents:

Ch. 1. An Introduction -- Ch. 2. A History -- Ch. 3. Customer Knowledge and Consumer Behavior -- Ch. 4. Market Segmentation and Selection -- Ch. 5. Internal Assessment and Competitive Analysis -- Ch. 6. Economic Principles and Demand Forecasting -- Ch. 7. Reservations and Channels of Distribution -- Ch. 8. Dynamic Value-Based Pricing -- Ch. 9. Channel and Inventory Management -- Ch. 10. The Revenue Management Team -- Ch. 11. Strategic Management and Following the RevMAP -- Ch. 12. Tools, Tactics, and Resources -- Ch. 13. Legal and Ethical Issues and Potential Bumps in the Road -- Ch. 14. Crystal Ball -- Ch. 15. Applications in Lodging and Food and Beverage -- Ch. 16. Applications in Sports, Entertainment, and Event Management -- Ch. 17. Applications in Cruise, Spa, and Luxury RV Resorts -- Ch. 18. Applications in Golf, Gaming, and Theme Parks.

Subject Term:

Hospitality industry -- Management.

Revenue management.

Added Author:

Stuart-Hill, Trevor.

Parker, Juston.

Format:

Books

Electronic Access:

Table of contents only http://www.loc.gov/catdir/toc/ecip083/2007044388.html

Publication Date:

2009

Publication Information:

Upper Saddle River, N.J. : Pearson Prentice Hall, c2009.

Available:*

Shelf Number	Material Type	Copy	Shelf Location	Status
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647.94068 TRA	Book	2	Standard shelving location	Searching... Unknown
647.94068 TRA	Week loan	3	Standard shelving location	Searching... Unknown
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Summary

Addressing an emerging course in hospitality management, this one-of-a-kind book outlines the basic elements of the revenue management process and the keys to effective revenue management planning. Using the Rev MAP model as a guiding framework, it shows how to develop, implement, and evaluate a strategic management process. Professional profiles highlight key issues and career paths, while application chapters relate material to each segment of the hospitality industry. A final chapter looks at trends and forecasts the future evolution of this important new field.

1 An Introduction

2 A History

3 Customers' Knowledge and Consumer Behavior

4 Market Segmentation and Selection

5 Internal Assessment and Competitive Analysis

6 Economic Principles and Demand Forecasting

7 Reservations and Channels of Distribution

8 Dynamic Value Based Pricing

9 Channel and Inventory Management

10 The Revenue Management Team

11 Strategic Management and Following the RevMAP

12 Tools, Tactics, and Resources

13 Applications in Lodging and Food & Beverage

14 Applications in Sports, Entertainment, and Event Management

15 Applications in Cruise, Spa, and Luxury RV Resorts

16 Applications in Golf, Gaming, and Theme Parks

17 Legal and Ethical Issues and Potential Bumps in the Road

18 Crystal Ball

Glossary

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Summary

Summary

Table of Contents