Intro -- Title Page -- About the Author -- Dedication -- Copyright Information © -- Praise for the Book -- Foreword -- Introduction -- Understanding Common Terms Used in This Book -- A Word on Gender -- Purpose and Perspectives of This Book -- The Present and the future of the Hospitality Industry -- The Five Keys -- The First Key: Symbiotic Leadership Builds Relationships and Teamwork -- Symbiotic Leadership revolves around managing key relationships based on trust, honesty, integrity, engagement, and results. -- Narrowing the Gaps of Misunderstanding -- Role of an Owner's Representative -- A Typical Hotel Asset Management Team -- The Second Key: Relationships and Corporate Culture Set the Tone -- Values and Culture -- Putting Your Own People First -- Motivation and Teamwork -- Role of Mentoring and Coaching -- National and Corporate Cultures -- Culture and Change -- The Third Key: Performance and Continual Improvement Go Hand-in-hand -- Financials and Guiding Principles -- Check Lists -- Cash Flow -- Accounts Receivables -- Power and Influence -- Attrition: Staff Turnover -- Data and Information -- E-Commerce Revenue Management -- Key Aims of E-Commerce Revenue Management -- Key Factors to Consider: -- Key Components of Revenue Management: -- Six Sigma -- Hiring the Right People -- The Fourth Key: Proven Business Techniques Win the Battles and the War -- Data/Information and Facts -- Decision-Making -- Service Performance, Customer Experience, and Profitability -- Creativity and Innovation -- Social Networks and Decision-Making -- Problem Solving and Creativity -- Management by Mantras -- Time Management and Priority Setting -- Meetings -- Multi-Tasking -- Management by Check List -- Management Models -- Planning and Strategy -- Planning and Budgeting: -- The Management by Objectives (M.B.O.) Method -- Budgeting and Forecasting.

Organization and Structure -- Synergies and Teamwork -- Freedom with Boundaries -- The Fifth Key: Marketing and Branding Drive Communications -- Everything We Do Communicates or Sends Some Message -- Strategy and Positioning -- Values and Purpose -- Selling - Features and Benefits -- Culture and Marketing -- Success Factors -- Luxury and Branding -- Branding Strategies -- Branding and Communications -- Parting Words: In a Nutshell - Tips for the New G.M. -- Coping With Relocations and Cultural Changes - Is This the Price of Success? -- Bibliography.