by
Roberts, John.
Call Number
647.940688 ROB
Publication Date
1993
Format:
Books
Relevance:
143756.0469
by
Collins, Garry.
Call Number
647.940688 COL
Publication Date
2003
Format:
Books
Relevance:
120279.0938
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by
Collins, Garry, 1954-
Call Number
647.940688 COL
Publication Date
2003
Format:
Books
Relevance:
120274.7578
by
Reich, Allen Z.
Call Number
647.940688 REI
Publication Date
1997
Format:
Books
Relevance:
109797.4766
by
Taylor, Derek, 1932-1997.
Call Number
647.94068 TAY
Publication Date
2001
Format:
Books
Relevance:
5.1118
by
Kotler, Philip, author.
Call Number
647.940688 KOT
Publication Date
2014
Format:
Books
Relevance:
4.7462
Call Number
647.068 23
Publication Date
2015
Summary
New Perspectives in Hospitality Management is a unique collection of articles that represent the very highest level of scholarship in the sphere of hospitality research. The articles published in this collection identify some emergent themes that have subsequently established themselves as key trends among academics in the field.
Format:
Electronic Resources
Relevance:
4.1785
by
Metti, M. C.
Call Number
647.94068 MET
Publication Date
2008
Format:
Books
Relevance:
4.1109
by
Tresidder, Richard.
Call Number
647.94068 TRE
Publication Date
2012
Summary
A unique and critical insight into the marketing process and begins a debate about the nature of the contemporary Food, Tourism, Events & Hospitality Industries. It takes the reader through a logical and critical examination of key marketing debates, theories and approaches to encourage readers to explore their own thoughts, ideas and opinions.
Format:
Electronic Resources
Relevance:
4.0685
by
Kotler, Philip, 1931-
Call Number
647.940688 KOT
Publication Date
2010
Format:
Books
Relevance:
3.8941
by
Chhabra, Deepak.
Call Number
338.4791
Publication Date
2015
Summary
This book is a grand probe into the dynamic and evolving nature of strategic marketing in the hospitality and tourism industry. Strategic dimensions of marketing are presented and Internet is treated as an important part of the strategic marketing iceberg to promote a hybrid marketing stance by incorporating traditional marketing techniques. Multiple components of marketing are identified to formulate a strategic online marketing model that is resilient and holds potential to adapt as contemporary environments change. This book is unique in that it proposes a broader treatment of online market
Format:
Electronic Resources
Relevance:
3.5441
Call Number
647.940688 THR
Publication Date
2003
Summary
Examples of hospitality marketing letters.
Format:
Books
Relevance:
3.0222
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