New to the sixth edition: The inclusion of COVID-19 impacts on all sectors of the MEEC industry; comprehensive updates on all data; a plethora of new images; cutting edge updates on technology in the MEEC industry; a wider, more global focus on the international aspects of MEEC; and newly updated teaching materials including a new test bank and PowerPoints.

"Meetings, expositions, events and conventions (MEEC) is one of the fastest growing segments of the United States economy, and embraces multiple aspects of the hospitality and tourism industry. This book provides a thorough understanding of the MEEC industry."--BOOK JACKET.

Meetings and events are a major source of revenue for the venues that host them. But competition to win meetings and events is growing fast as new venues, large and small, are opening up all over the world and existing venues are expanding, refurbishing and modernizing their offer in order to increase their share of this lucrative market.However, in properties ranging from conference centres and hotels to universities and unusual venues such as museums and tourist attractions, busy sales and marketing staff often struggle to keep up to date with the many tools and techniques that can help them