1.
by
Hudson, Simon
Call Number
647.94068 HUD
Publication Date
2012
Summary
Provides the 'whys' and 'hows'of customer service. Easy to read, very current, and full of references to all the latest research. Chapters cover financial and behavioural consequences of customer service, consumer trends, developing and maintaining a service culture, managing service encounters, CRM and much more.
Format:
Electronic Resources
Relevance:
2.2486
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by
Firth, Miriam.
Call Number
338.4791 FIR
Publication Date
2020
Summary
This book offers insights into the demands made on staff in service encounters in tourism, events and hospitality roles. It hinges upon storied incidents offered by workers about which the reader can reflect and apply theoretical knowledge. Each chapter includes learning objectives, questions and summaries.
Format:
Electronic Resources
Relevance:
1.5202
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