Cover -- Contents -- List of Figures -- List of Tables -- Notes on the Editors and Contributors -- Foreword: Service Economy, Service Ecology, and Service Morality -- Preface -- Part I: Introduction and Background -- 1: An Overview of Service-Dominant Logic -- 2: Services in Society and Academic Thought: An Historical Analysis -- 3: Why Service-Dominant Logic? -- Part II: Value Cocreation -- 4: Value Cocreation: Conceptualizations, Origins, and Developments -- 5: Value Cocreation: An Ecosystem Perspective -- 6: The Cocreation of Brands -- 7: The Contextual Nature of Value and Value Cocreation -- Part III: Service Exchange -- 8: Reframing Exchange: A Service-Ecosystems Perspective -- 9: Ethical Foundations for Exchange in Service Ecosystems -- 10: The Dynamic Context of Service Exchange: Rethinking Service Context from a Performativity Lens -- 11: How Service Exchange Drives Market (Re)formation -- Part IV: Service Ecosystems -- 12: Service Ecosystems: A Timely Worldview for a Connected, Digital and Data-Driven Economy -- 13: Systems Behaviour and Implications for Service- Dominant Logic -- 14: The Study of Service: From Systems to Ecosystems to Ecology -- 15: Service Systems, Networks, and Ecosystems: Connecting the Dots Concisely from a Systems Perspective1 -- Part V: Institutions and Institutional Arrangements -- 16: Institutions and Institutionalization -- 17: Coordinating Resource Integration and Value Cocreation through Institutional Arrangements: A Phenomenological Perspective -- 18: Institutional Change in Service Ecosystems -- 19: Institutional Work for Value Co-Creation: Navigating amid Power and Persistence -- Part VI: Resources and Resource Integration -- 20: Resource Integration: Concepts and Processes -- 21: The Sustainability of Service Ecosystems -- 22: Emergence of Novel Resources in Service Ecosystems.

23: Resource Integration Processes: The Dialectic of Presence and Absence -- Part VII: Actors and Practices -- 24: Analyzing Service Processes at the Micro Level: Actors and Practices -- 25: Untangling the a priori Differentiation of Service-Exchanging Actors -- 26: Using Practice Theory for Understanding Resource Integration in S-D Logic: A Multinational Study of Leading-Edge Consumers -- 27: Attending to Actors and Practices: Implications for Service-Dominant Logic -- Attending to Actors and Practices: Implications for Service-Dominant Logic -- Part VIII: Innovation -- 28: The Need for a New Innovation Paradigm and the Contribution of Service-Dominant Logic -- 29: A Unifying Perspective for the Technological, Business Model, and Market Aspects of Innovation -- 30: Enhancing the Understanding of Processes and Outcomes of Innovation: The Contribution of Effectuation to S-D Logic -- 31: A Dynamic Alternative to Linear Views on Innovation: Combining Innovating in Practice with Expansive Learning -- Part IX: Midrange Theory -- 32: Advancing Knowledge about Service-Dominant Logic: The Role of Midrange Theory -- 33: Tracking the Evolution of Engagement Research: Illustration of Midrange Theory in the Service-Dominant Paradigm -- 34: Developing Midrange Theory for Emerging Markets: A Service-Dominant Logic Perspective -- 35: Bridging S-D Logic and Business Practice with Midrange Theory: From Dichotomies to Relational Dualities and Beyond, in Central Marketing Concepts -- Part X: Extending Service-Dominant Logic -- 36: Extending Service-Dominant Logic - Outside Marketing and Inside Managerial Practice -- 37: Extending Innovation - from Business Model Innovation to Innovation in Service Ecosystems -- 38: Designing for Service: From Service-Dominant Logic to Design Practice (and Vice Versa).

39: On the Impact of Autonomous Technologies on Human-centered Service Systems -- Part XI: Reflections and Prospects -- 40: Toward a Grand View of Service: The Role of Service-Dominant Logic -- 41: Service-Dominant Logic: Backward and Forward -- Glossary -- Index.