Excel for marketing managers [electronic resource] / Ivana Taylor and Bill Jelen.

ISBN:

9781932802641

9781615473120

Title:

Excel for marketing managers [electronic resource] / Ivana Taylor and Bill Jelen.

Author:

Taylor, Ivana.

Personal Author:

Taylor, Ivana.

Publication Information:

Physical Description:

1 online resource (vi, d, 179 pages) : illustrations

General Note:

Includes index.

Contents:

Front Cover; Title Page; Table of Contents; Dedications; Acknowledgements; About the Authors; What's in This Book and What Isn't?; How to Use Excel to Become a Marketing Genius; Excel-lent Beginnings; Time-saving Tricks; Formulas 101; I'm the Marketing Manager -- Now What?; Compiling Your Survey Data; Strategy Development; Disciplining Data; Competitive Analysis: Moving from Data to Information; Building Your Case: Presenting and Reporting Your Data; The Marketing Mix: Build an Irresistible Offering; Trade Shows: Make the Most of them; Measurement: Key to Market Management; Not Really the End.

Local Note:

eBooks on EBSCOhost

Title Subject:

Microsoft Excel (Computer file)

Subject Term:

Marketing executives -- Computer programs.

Marketing -- Management -- Data processing.

Added Author:

Jelen, Bill.

Format:

Electronic Resources

Electronic Access:

Click here to view

Publication Date:

2006

Publication Information:

Available:*

Shelf Number	Material Type	Copy	Shelf Location	Status
005.54 22	1:E-BOOK	1	1:ONLINE	Searching... Unknown

Bound With These Titles

On Order

Summary

The most powerful Microsoft Excel features that can be used to sort through data to produce meaningful marketing analyses are outlined in this manual. Marketing managers will learn the math functions to produce budgets and forecasts, and how to use survey analysis to quickly spot trends using pivot tables and other analysis tools. Ideas for launch schedules, life cycle management, and other date-related information are also presented.

Author Notes

Ivana Taylor is a marketing instructor at Cleveland State University and Akron University. Bill Jelen is the principal of MrExcel.com and the author of Mr. Excel on Excel and Guerilla Data Analysis Using Microsoft Excel.