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ClickView (Firm)
Call Number
XX(301273.1)
Summary
In this episode we go behind the walls of Kellogg's HQ in Britain, to join in their launch of 'Choc n Roll' - their new Coco Pops offering. Behind it lies years of research. Before it lies an advertising blitz that will target mums during their every waking moment. It's a story that started at the dawn of the 20th Century with the ambitious Kellogg's Cereal Company in the US. For the first time ever, people were being sold a food option that claimed health benefits and tasted great. Above all, this is a story about how advertising shaped our diets beyond recognition.
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Other
Relevance:
0.0772
by
ClickView (Firm)
Call Number
XX(308125.1)
Summary
Professional Social Media is an engaging video featuring the team at Cutting Edge. Social media at work is a double-edged sword - it has benefits and disadvantages. It can provide unique opportunities for sharing information and building networks when used professionally. If used inappropriately, it can impact negatively on individuals or the whole company. Social media can be used to improve communication within the company, promote the company brand, recruit staff, develop new business opportunities and provide better customer service. However, it's important to use social media wisely - and to keep personal use out of the workplace or to a minimum during work hours. This video helps promote constructive rules for professional social media.
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Other
Relevance:
0.0772
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by
ClickView (Firm)
Call Number
XX(302542.1)
Summary
Take a look behind the scenes of one of the most expensive consumable items many of us will ever buy - a new car. As part of its marketing campaign, Holden bought outright an edition of 'Wheels" magazine, funded a spectacular media launch, produced a one-hour television special: Billion Dollar Baby, and flew a controversial advertising blimp over major Australian cities. This programme has an exclusive interview with the marketing manager of Holden, and explores the issues involved with a marketing analyst. It covers: a definition of marketing, selecting products, details of the marketing campaign, review and reflection. Through this fascinating case study, students can enter the world of business marketing as it really happens.
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Other
Relevance:
0.0737
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