Essential concepts of cross-cultural management [electronic resource] : building on what we all share / Lawrence A. Beer.

ISBN:

9781606493908

Title:

Author:

Beer, Lawrence A.

Personal Author:

Beer, Lawrence A.

Edition:

1st ed.

Publication Information:

[New York, N.Y.] (222 East 46th Street, New York, NY 10017) : Business Expert Press, 2012.

Physical Description:

1 online resource (xiv, 177 pages).

Series:

International business collection,

General Note:

Title from PDF title page (viewed June 28, 2012).

Part of: 2012 digital library.

Contents:

Introduction -- Section 1. The basics of culture -- 1. What is culture, where does it come from? -- 2. Culture and the commercial interloper -- 3. Approaches to cross-cultural understanding -- Section 2. Analyzing cross-cultural determinants -- 4. The Janus pedagogy -- 5. Filtering the cultural determinant milieu -- Section 3. Putting it all together -- 6. Cultural navigation techniques -- 7. Final thoughts -- Notes -- Bibliography of recommended cases on cross-cultural studies.

Local Note:

eBooks on EBSCOhost

Subject Term:

International business enterprises.

Intercultural communication.

Globalization.

Added Corporate Author:

Business Expert Press.

Format:

Electronic Resources

Electronic Access:

Click here to view

Publication Date:

2012

Publication Information:

[New York, N.Y.] (222 East 46th Street, New York, NY 10017) : Business Expert Press, 2012.

Available:*

Shelf Number	Material Type	Copy	Shelf Location	Status
658.049 23	1:E-BOOK	1	1:ONLINE	Searching... Unknown

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Summary

You may recognize the statement on the back cover of so many textbooks concerning the global environment of commerce--"to help you understand and appreciate the economic, political, and technological context in which international business operates." But this defined approach is tantamount to placing three wheels on a car and expecting it to drive smoothly. It cannot be operated without the balance that a fourth one provides, and that required wheel is culture.The author believes, in this modern era of globalization, managers venturing forth to engage alien societies must be armed with cross-cultural skills that go above and beyond the instructions of how to kiss, bow, or shake hands. This book provides a more concise, simple, and practical approach that cuts through the complicated cultural matrix.This book is divided into three sections. The first section explains how culture acts as the prime driver of our life--the filter of our senses and the guide of our values, hence the measurement barometer upon which all our decisions and behavior are constructed; the second section examines how cross-cultural determinants should function as a worthwhile tool in cross-cultural engagement proposing a two-step concentration; and the final section offers the practical application of specific techniques that will help you navigate the cross-cultural milieu and become a cultural detective.