Cover image for Strategic management in the hospitality industry / Michael D. Olsen, Eliza Ching-Yick Tse, Joseph J. West.
Strategic management in the hospitality industry / Michael D. Olsen, Eliza Ching-Yick Tse, Joseph J. West.
ISBN:
9780471292395
Title:
Strategic management in the hospitality industry / Michael D. Olsen, Eliza Ching-Yick Tse, Joseph J. West.
Author:
Olsen, Michael D.
Personal Author:
Edition:
2nd ed.
Publication Information:
New York : J. Wiley, c1998.
Physical Description:
xii, 385 p. : ill. ; 25 cm.
Contents:
1. Strategic Management in the Hospitality Industry -- 2. Thinking Strategically: A Working Model -- 3. Environmental Assessment: Conceptual Tools -- 4. Environmental Scanning: Identifying Forces Driving Change -- 5. Choosing Competitive Methods: Portfolios of Products and Services -- 6. Core Competencies as Competitive Methods -- 7. Strategy Implementation: Realizing Intended Strategy -- 8. Integrating Strategic Change: Realizing Intended Strategy -- 9. Managing Service Quality -- 10. Globalization, Multinationals, and Corporate Strategies -- 11. Leadership and Strategy: Challenges for Tomorrow's Manager.
Format:
Books
Publication Date:
1998
Publication Information:
New York : J. Wiley, c1998.