Marketing hospitality / Tom Powers.

ISBN:

9780471127031

Title:

Author:

Powers, Thomas F.

Personal Author:

Powers, Thomas F.

Edition:

2nd ed.

Publication Information:

New York : Wiley, c1997.

Physical Description:

xxiii, 440 p. : ill.

Series:

Wiley service management series

Series Title:

Wiley service management series

General Note:

Includes index.

Subject Term:

Hospitality industry -- Marketing.

Format:

Books

Publication Date:

1997

Publication Information:

New York : Wiley, c1997.

Available:*

Shelf Number	Material Type	Copy	Shelf Location	Status
647.940688 POW	Book	1	Standard shelving location	Searching... Unknown

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Summary

This book covers the basic theory and practice of hospitality marketing. It thoroughly discusses strategy, marketing planning and marketing organization.