Cover image for Managing innovation : integrating technological, market and organizational change / Joe Tidd and John Bessant.
Managing innovation : integrating technological, market and organizational change / Joe Tidd and John Bessant.
ISBN:
9780470998106
Title:
Managing innovation : integrating technological, market and organizational change / Joe Tidd and John Bessant.
Author:
Tidd, Joseph, 1960-
Personal Author:
Edition:
4th ed.
Publication Information:
Chichester, England ; Hoboken, NJ : Wiley, 2009.
Physical Description:
xv , 622 pages : illustrations ; 25 cm.
General Note:
Previous ed.: Chichester: John Wiley, 2005.
Contents:
Innovation : what it is and why it matters -- Innovation as a core business process -- Building the innovative organization -- Developing an innovation strategy -- Sources of innovation -- Innovation networks -- Decision making under uncertainty -- Building the innovation case -- Creating new products and services -- Exploiting new ventures -- Capturing the benefits of innovation -- Capturing learning from innovation.
Added Author:
Format:
Books
Publication Date:
2009
Publication Information:
Chichester, England ; Hoboken, NJ : Wiley, 2009.