by
Aaker, David A.
Call Number
658.8 AAK
Publication Date
2011
Format:
Books
Relevance:
77632.2031
by
Aaker, David A.
Call Number
658.8 AAK
Publication Date
2008
Summary
"Significantly revised, with a wealth of new and updated material, "Strategic Market Management, 8th Edition" remains the most authoritative guide to creating business strategies that will be relevant and compelling to customers, sustainable even in face of competitive attack, and maximize the assets and competencies of your organization."--BACK COVER.
Format:
Books
Table of contents only http://www.loc.gov/catdir/toc/fy0805/2008274680.html
Relevance:
77632.1094
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by
Aaker, David A.
Call Number
658.8 AAK
Publication Date
2005
Summary
This Australasian adaption of Aaker's popular Strategic Marketing Management text retains the conciseness of the original, while bringing an abundance of local examples to enhance the text's relevance to undergraduate students from Ausralia, New Zealand, and the Asia Pacific. Author Mills from Griffith University, Qld.
Format:
Books
Relevance:
63389.8008
by
Goldenberg, Jacob, 1962-
Call Number
658.57 22
Publication Date
2002
Format:
Electronic Resources
Relevance:
3.0110
by
Kruger, Elizabeth Rush.
Call Number
658.8 22
Publication Date
2011
Summary
Research verifies that the 80/20 rule summarizes the stable relationship of inputs to outputs-- including the impact of customers on the profit of a business. According to this universal law, a business can predict that the most profitable 20% of its customers generates 80% of its profit from customers and that customers in this top market segment are 16 times more profitable than customers in the bottom market segment. Thus when a business replaces all customers in the bottom market segment with new customers in the top market segment, the business can expect to quadruple its profit from customers.
Format:
Electronic Resources
Relevance:
2.4424
by
Kotler, Philip, 1931-
Call Number
658.8 PRI
Publication Date
2008
Format:
Books
Relevance:
1.6924
by
Armstrong, Gary (Gary M.)
Call Number
658.8 PRI
Publication Date
2012
Format:
Books
Relevance:
1.6529
by
Reed, Peter W., 1944-
Call Number
658.802 REE
Publication Date
2003
Summary
This text provides students and marketing professionals with a step by step guide to each stage of the marketing plan and strategy development process. The text is written in simple and concise language.
Format:
Books
Relevance:
1.6413
by
Proctor, Tony.
Call Number
658.802 21
Publication Date
2000
Summary
A fresh and thorough examination of competitive marketing strategy. This new introductory text highlights the importance of adopting new marketing practices to reap most benefit from the business opportunities of the twenty-first century.
Format:
Electronic Resources
Relevance:
1.6005
by
Bronson, Howard F., 1953-
Call Number
658.8 22
Publication Date
2011
Format:
Electronic Resources
Relevance:
1.5808
by
Ruskin-Brown, Ian.
Call Number
658.8 22
Publication Date
2006
Format:
Electronic Resources
Relevance:
1.5690
by
Malhotra, Naresh K., editor.
Call Number
658.8
Publication Date
2016
Summary
This special issue will assemble a set of current, comprehensive/extended review articles/chapters written by distinguished experts on the state-of-the-art of marketing research and future prospects in the transition towards sustainable society. Reviews have been written for impact on marketing thought and clearly articulate the significance, and present critical perspectives and integrated theories on marketing for sustainability. This special issue features contributions from several top scholars including former editors of top journals in marketing.
Format:
Electronic Resources
Relevance:
1.5597
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