by
Gilmore, Audrey.
Call Number
658.8 22
Publication Date
2003
Summary
Services Marketing and Management covers the core topics of services management in a concise and informative manner. The text: - provides an overview of the characteristics and underlying principles of delivering services in today's marketplace - places these underlying issues in the context of organisational frameworks and activities - discusses different services contexts including financial services, tourism, charities and museums.
Format:
Electronic Resources
Relevance:
77635.7031
by
Normann, Richard, 1943-
Call Number
658.4012 NOR
Publication Date
2000
Format:
Books
Table of Contents http://www.loc.gov/catdir/toc/onix06/2001268260.html
Publisher description http://www.loc.gov/catdir/description/wiley035/2001268260.html
Publisher description http://www.loc.gov/catdir/description/wiley035/2001268260.html
Relevance:
60137.3164
View Other Search Results
by
Yeoman, Ian.
Call Number
658.4012 YIE
Publication Date
2000
Format:
Books
Relevance:
54900.4531
by
Johnston, Robert, 1953-
Call Number
658.812 JOH
Publication Date
2012
Format:
Books
Relevance:
54899.7500
by
Johnston, Robert, 1953-, author.
Call Number
658 23
Publication Date
2012
Format:
Electronic Resources
Relevance:
52743.9063
by
Fitzsimmons, James A., author.
Call Number
658 FIT
Publication Date
2014
Summary
The eighth edition continues to acknowledge and emphasize the essential uniqueness of service management. The text is organized in four parts: Part One: Understanding Services, which provides a historical context as well as distinguishes the distinctive characteristics of service operations; Part Two: Designing the Service Enterprise, which covers designing the service enterprise to support the competitive strategy; Part Three: Managing Service Operations that details topics such as Managing Capacity, Demand and Waiting Lines and Service Supply Relationships and; Part Four: Quantitative Models for Service Management that addresses forecasting and managing service inventory.
Format:
Books
Relevance:
50827.7266
by
Bordoloi, Sanjeev, author.
Call Number
658.812 BOR
Publication Date
2019
Format:
Books
Relevance:
49103.9492
by
Lashley, Conrad.
Call Number
658.3 LAS
Publication Date
2001
Format:
Books
Publisher description http://www.loc.gov/catdir/description/els031/2002275103.html
Table of contents http://www.loc.gov/catdir/toc/els031/2002275103.html
Table of contents http://www.loc.gov/catdir/toc/els031/2002275103.html
Relevance:
2.0756
by
Edvardsson, Bo, 1952-
Call Number
658.575 22
Publication Date
2006
Summary
This book deals with how companies can involve customers or users in order to learn with them in the field of service-based business development. It presents a variety of customer-involvement approaches, methods for learning with customers, and the results of case studies conducted in both service and manufacturing companies focusing on value-creation through services. Based on research carried out by several research groups around the world, as well as on illustrative cases, the book creates new actionable knowledge regarding customer-involvement which will be useful for both practitioners and scholars. The benefits for readers include: an understanding of the business potential of learning with customers and other users; an overview of the fields of new service development and customer-involvement with regard to concepts, theoretical frameworks, and models, in addition to strategies and techniques for involving users in fruitful ways during the innovation process; an illustration of the cases based on the results of empirical studies; and managerial implications and guidelines regarding how to manage customer-involvement during the different phases of the new service and business development process.
Format:
Electronic Resources
Relevance:
1.9565
by
Heskett, James L.
Call Number
658 HES
Publication Date
1986
Format:
Books
Relevance:
1.3545
by
Irons, Ken.
Call Number
658.812 IRO
Publication Date
1997
Format:
Books
Relevance:
0.9857
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