by
Gilmore, James H., 1959-, author.
Call Number
658.8343 GIL
Publication Date
2007
Summary
"From Starbucks to the Geek Squad, from Venice to The Venetian, Authenticity examines how successful enterprises identify themselves with their customers' self-images and desires."--BOOK JACKET.
Format:
Books
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Publisher description http://www.loc.gov/catdir/enhancements/fy1311/2007017287-d.html
Table of contents only http://www.loc.gov/catdir/toc/ecip0716/2007017287.html
Publisher description http://www.loc.gov/catdir/enhancements/fy1311/2007017287-d.html
Table of contents only http://www.loc.gov/catdir/toc/ecip0716/2007017287.html
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by
Williams, Alistair.
Call Number
647.95068 WIL
Publication Date
2002
Format:
Books
Publisher description http://www.loc.gov/catdir/description/els031/2002071173.html
Table of contents http://www.loc.gov/catdir/toc/els031/2002071173.html
Table of contents http://www.loc.gov/catdir/toc/els031/2002071173.html
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