Menu design, merchandising and marketing

ISBN:

9780843622225

Title:

Author:

Seaberg, Albin G.

Personal Author:

Seaberg, Albin G.

Edition:

3rd ed.

Publication Information:

Boston, Mass. : CBI, c.1983

Physical Description:

319p. : illus.

Subject Term:

Restaurant management

Menus

Format:

Books

Publication Date:

1983

Publication Information:

Boston, Mass. : CBI, c.1983

Available:*

Shelf Number	Material Type	Copy	Shelf Location	Status
642.5 SEA	Book	2	Standard shelving location	Searching... Unknown
ARC 642.5 SEA	Archive Collection	1	Archive Collection	Searching... Unknown

Here in a single, thoroughly updated volume, is everything you must know to develop a menu that will dramatically enhance a restaurant's image. The Fourth Edition addresses the full spectrum of restaurant establishments and the entire gamut of menu possibilities from the perspective of design.

Producing a Menu

Type and Paper for a Better Menu

Menu Copy

The Menu Cover

Menu Strategy

Menu Demographics

Menu Economics

Appetizers and Desserts

Soups, Salads, Sandwiches, and Side Orders

Meats and Poultry

Seafood

The Multiple-Operation Menu

Specialty Menus

Restaurant Variety Equals Menu Variety

The Breakfast Menu

The Hospital/Health Care Menu

The Ethnic Menu

The Health and Fitness Menu

Making the Menu Do More

The Drink List

The Wine List

Creative Menus

Two Decades of Menu Change and Continuity

The Most Common Menu Mistakes

Index

Available:*

Bound With These Titles

On Order

Summary

Summary

Table of Contents