Services marketing : a managerial approach / Rebekah Bennett ... [et al.] ; edited by Janet R. McColl-Kennedy.

ISBN:

9780470800683

Title:

Author:

McColl-Kennedy, J. R.

Publication Information:

Milton, Qld. : John Wiley & Sons, 2002.

Physical Description:

xix, 604 p. : ill. ; 26 cm.

General Note:

Includes index.

Subject Term:

Service industries -- Management -- Textbooks.

Service industries -- Marketing -- Textbooks.

Added Author:

McColl-Kennedy, J. R.

Bennett, Rebekah.

Format:

Books

Publication Date:

2002

Publication Information:

Milton, Qld. : John Wiley & Sons, 2002.

Available:*

Shelf Number	Material Type	Copy	Shelf Location	Status
658.8 SER	Book	1	Standard shelving location	Searching... Unknown

Written by experts in their areas, Services Marketing: A Managerial Perspective represents the latest thinking in services marketing in Australia and New Zealand. This contemporary text provides in-depth treatment of all key areas of services marketing including e-services, sports marketing and tourism and hospitality services marketing.The text is richly illustrated through real world vignettes, Australasian examples, and a wealth of case studies, ensuring that the reader fully appreciates the applications of services marketing.Services Marketing: A Managerial Perspectiveis intended for Services Marketing courses at both the undergraduate and graduate level.

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