by
Buttle, Francis.
Call Number
658.812
Publication Date
2004
Summary
Customer Relationship Management: Concepts and Tools is a breakthrough book that makes transparent the complexities of customer relationship management. The book views customer relationship management as the core business strategy that integrates internal processes and functions, and external networks, to create and deliver value to targeted customers at a profit. Customer relationship management is grounded on high quality customer data and enabled by information technology. The book is a comprehensive and fully developed textbook on customer relationship management . Although, it shows the roles of customer data and information technology in enabling customer relationship management implementation, it does not accept that customer relationship management is just about IT. Rather it is about an IT- and data-enabled approach to customer acquisition, customer retention and customer development.Because customer relationship management is a core business strategy the book demonstrates how it has influence across the entire business, in areas such as strategic, marketing, operations, human resource, and IT management. Customer relationship management 's influence also extends beyond the company to touch on partner and supplier relationships. An Instructor's PowerPoint pack is available to lecturers who adopt the book. Accredited lecturers can download this by going to http://books.elsevier.com/manuals'isbn=075065502X to request access.
Format:
Electronic Resources
Relevance:
85044.2109
by
Boyce, Tim.
Call Number
658.404 22
Publication Date
2003
Summary
Introducing the concept of Total Risk Management as the key method for reducing risk, this work explains the connection between project management (the job) and commercial management (the contract), and the need for running them in tandem. It aims to make the reader learn to appreciate the commercial dimensions of important projects.
Format:
Electronic Resources
Relevance:
67238.8281
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by
Ellis, Carol W., 1946 July 13-
Call Number
658 22
Publication Date
2005
Format:
Electronic Resources
Relevance:
67229.2656
by
Alvesson, Mats, 1956-
Call Number
658 22
Publication Date
2003
Summary
Drawing upon a range of influential contemporary movements in the social sciences, this text provides a wide-ranging analysis of management and its various specialisms. The book offers critical understandings of key areas of management theory and practice such as: accounting; strategic management; marketing; business ethics; and environmental management.
Format:
Electronic Resources
Relevance:
60138.1328
by
Jones, Meegan.
Call Number
658.4083 JON
Publication Date
2009
Summary
It could be said the most environmentally friendly event is none at all. But that's no fun. Public parties always have and always will be a part of the human story. Yet those who stage events have a social and environmental responsibility to reduce their impacts. Written by a leader in the field, this practical, step-by-step guide leads readers through the key aspects of how to understand and manage the impacts of events of any type and scale. The product of tried-and-tested methods used across the event industry, coverage includes an overview of sustainable event management and detailed discu
Format:
Books
Relevance:
57342.7617
by
McDevitt, Daniel S.
Call Number
363.25
Publication Date
2009
Summary
Managing a major case is among the most challenging managerial functions that anyone in law enforcement can perform, and there are numerous pitfalls to avoid. It is the goal of this book to provide law enforcement managers with the necessary tools and strategies they can use in managing their next major case. Many of these strategies were learned through trial and error. It begins with a look at the various elements of the investigative process. Organization of the investigative unit, whether it is a general assignment or highly specialized unit, is discussed as well as how to determine proper.
Format:
Electronic Resources
Relevance:
57340.0898
by
Kilner, Andrew.
Call Number
658
Publication Date
2010
Summary
This book adopts a fresh approach identifying reasons for bad management which are backed up by case studies from real life business situations. The sound management principles so developed can subsequently be applied to a broad range of settings for personal careers in traditional firms or in entrepreneurial or global ventures. Also, to establish role models and mentor topics for individuals and companies, and for handling many problems in the current uncertain international business environment.
Format:
Books
Relevance:
54901.2188
8.
by
Cook, Sarah, 1955-
Call Number
658
Publication Date
2009
Summary
This book will help you develop your management skills. It is designed to assist you in understanding the characteristics of a high-performance manager, to help you assess where your strengths and development areas lie as a manager and to create a plan of action for realising your management potential.
Format:
Electronic Resources
Relevance:
54899.5039
by
El-Meligi, A. Moneim, 1923-
Call Number
658
Publication Date
2012
Summary
In the modern economic paradigm characterized by a multitude of business management theories aimed at maximizing profits, there is a danger of formalizing management techniques to the extent of dehumanizing individuals or reducing them to humanoids. This book deals with familiar concepts in the management literature, but always in light of the model of the human person. It sheds light on organizing processes in individuals, small groups, and organizations and other large social systems by covering empirical research on three central topics -- modes of influence, intrapersonal communication, and change -- through which the social context is constantly shifting.
Format:
Electronic Resources
Relevance:
54896.5000
by
Janove, Jathan, 1958-
Call Number
658.3 22
Publication Date
2008
Format:
Electronic Resources
Relevance:
50827.9961
by
Simos, Theodore E.
Call Number
658.8
Publication Date
2010
Summary
This book is a collection of selected papers presented at the International Conference of Marketing and Management Sciences held from 23 to 25 May 2008 in Athens, Greece. The papers focus on how globalization has had significant impact on companies, societies and individuals alike. They discuss the need for new strategies and practices that can help cope with changes that arise due to globalization. Written in a simple manner, this book will be of interest to academics studying and teaching marketing and management courses and to managers dealing with strategies to cope with changes due to glo
Format:
Electronic Resources
Relevance:
50826.8320
12.
by
Adair, John Eric, 1934-
Call Number
658.4 22
Publication Date
2008
Format:
Electronic Resources
Relevance:
49525.1211
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