by
Buttle, Francis.
Call Number
658.812
Publication Date
2004
Summary
Customer Relationship Management: Concepts and Tools is a breakthrough book that makes transparent the complexities of customer relationship management. The book views customer relationship management as the core business strategy that integrates internal processes and functions, and external networks, to create and deliver value to targeted customers at a profit. Customer relationship management is grounded on high quality customer data and enabled by information technology. The book is a comprehensive and fully developed textbook on customer relationship management . Although, it shows the roles of customer data and information technology in enabling customer relationship management implementation, it does not accept that customer relationship management is just about IT. Rather it is about an IT- and data-enabled approach to customer acquisition, customer retention and customer development.Because customer relationship management is a core business strategy the book demonstrates how it has influence across the entire business, in areas such as strategic, marketing, operations, human resource, and IT management. Customer relationship management 's influence also extends beyond the company to touch on partner and supplier relationships. An Instructor's PowerPoint pack is available to lecturers who adopt the book. Accredited lecturers can download this by going to http://books.elsevier.com/manuals'isbn=075065502X to request access.
Format:
Electronic Resources
Relevance:
85044.2109
by
Simos, Theodore E.
Call Number
658.8
Publication Date
2010
Summary
This book is a collection of selected papers presented at the International Conference of Marketing and Management Sciences held from 23 to 25 May 2008 in Athens, Greece. The papers focus on how globalization has had significant impact on companies, societies and individuals alike. They discuss the need for new strategies and practices that can help cope with changes that arise due to globalization. Written in a simple manner, this book will be of interest to academics studying and teaching marketing and management courses and to managers dealing with strategies to cope with changes due to glo
Format:
Electronic Resources
Relevance:
50826.8320
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by
Lawley, Brian.
Call Number
658.56 22
Publication Date
2009
Format:
Electronic Resources
Relevance:
1.6289
by
Winsor, John.
Call Number
658.8
Publication Date
2010
Summary
Completely updated first paperback edition of a landmark title by the foremost expert on "co-creation."
Format:
Electronic Resources
Relevance:
1.5953
by
Ruskin-Brown, Ian.
Call Number
658.8 22
Publication Date
2006
Format:
Electronic Resources
Relevance:
1.5690
6.
by
Chaston, Ian.
Call Number
658.8 22
Publication Date
2004
Summary
Drawing upon various published sources and by the use of case materials, this text shows readers how knowledge can be utilized to underpin and enhance the marketing management function within organizations.
Format:
Electronic Resources
Relevance:
1.1815
by
Holgiun, Mario Mesa.
Call Number
658.8 23
Publication Date
2012
Format:
Electronic Resources
Relevance:
1.0211
by
Pine, B. Joseph, author.
Call Number
658.56 PIN
Publication Date
2011
Summary
In 1999, Joseph Pine and James Gilmore offered this idea to readers as a new way to think about connecting with customers and securing their loyalty. As a result, their book The Experience Economy is now a classic, embraced by readers and companies worldwide and read in more than a dozen languages. And though the world has changed in many ways since then, the way to a customer's heart has not. In fact, the idea of staging experiences to leave a memorableand lucrativeimpression is now more relevant than ever. With an ongoing torrent of brands attacking consumers from all sides, how do you make yours stand out? Welcome to the new Experience Economy. With this fully updated edition of the book, Pine and Gilmore make an even stronger case that experience is the missing link between a company and its potential audience. It offers new rich examplesincluding the U.S. Army, Heineken Experience, Autostadt, Vinopolis, American Girl Place, and othersto show fresh approaches to scripting and staging compelling experiences, while staying true to the very real economic conditions of the day.
Format:
Electronic Resources
Relevance:
0.9678
by
Smart, Barry.
Call Number
658.8342 22
Publication Date
1999
Summary
The McDonaldization theory argued that contemporary life is succumbing to the standardisation, flexibility and predictability of fast-food service. This text engages in a critical appraisal of this thesis.
Format:
Electronic Resources
Relevance:
0.6059
by
Moutinho, Luiz.
Call Number
658.8 22
Publication Date
2008
Summary
Fully revised & updated, 'Problems in Marketing' includes over 50 new problems. The text covers a wide range of marketing practice, each problem concentrating on a single concept or technique of marketing management.
Format:
Electronic Resources
Relevance:
0.0945
by
Torres, Edwin N.
Call Number
658.812
Publication Date
2022
Format:
Electronic Resources
Relevance:
0.0680
by
Kursmark, Louise.
Call Number
650.142 22
Publication Date
2005
Format:
Electronic Resources
Relevance:
0.0598
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