Special events : twenty-first century global event management / Joe Goldblatt ; Julia Schiptsova.

ISBN:

9780471396871

Title:

Author:

Goldblatt, Joe Jeff, 1952-

Personal Author:

Goldblatt, Joe Jeff, 1952-

Edition:

3rd ed.

Publication Information:

New York : Wiley, 2002.

Physical Description:

xxii, 459 p. : ill. (some col.) ; 25 cm.

Series:

Wiley event management series

Wiley events.

General Note:

Includes index.

Subject Term:

Special events -- Management.

Format:

Books

Publication Date:

2002

Publication Information:

New York : Wiley, 2002.

Available:*

Shelf Number	Material Type	Copy	Shelf Location	Status
658.456 GOL	1:HD	1	Standard shelving location	Searching... Unknown
658.456 GOL	Week loan	2	Standard shelving location	Searching... Unknown

THE WILEY EVENT MANAGEMENT SERIES
From the foremost authority on event management
The only comprehensive guide to the research, design, coordination, evaluation, and marketing of all types of special events
The future is bright for event managers equipped with the essential training and skills required to research, plan, schedule, organize, and market special events anywhere in the world. In this Third Edition of his definitive guide to the profession, Dr. Joe Goldblatt, CSEP, imparts the logistical know-how and the theoretical understanding needed to take advantage of the countless opportunities in this rapidly growing field. From developing the event vision to managing vendor contracts, from event advertising to the latest in event management technology, Dr. Goldblatt provides authoritative guidance on every aspect of this complex and demanding profession. This outstanding new edition:
* Includes over 35 inspiring and helpful new photographs
* Features real-world case studies in 21st-century event management
* Emphasizes the growing globalization of the profession
* Examines new technologies, including the Internet and new software packages
* Prepares candidates to pass the Certified Special Events Professional (CSEP) exam
The Wiley Event Management Series-Series Editor, Dr. Joe Goldblatt, CSEP
The Wiley Event Management Series provides professionals with the essential knowledge and cutting-edge tools they need to excel in one of the most exciting and rapidly growing sectors of the hospitality and tourism industry. Written by recognized experts in the field, the volumes in the series cover the research, design, planning, coordination, and evaluation methods as well as specialized areas of event management.

Author Notes

DR. JOE GOLDBLATT, CSEP, is Dean of The Alan Shawn Feinstein Graduate School at Johnson & Wales University in Providence, Rhode Island. He founded The Event Management Program at The George Washington University in Washington, D.C., and was executive producer of his own special events firm. He has produced United States presidential inaugurations, galas for foreign governments, and the opening of the Trump Taj Mahal Resort.

Foreword	p. xi
Preface	p. xiii
Acknowledgments	p. xxi
Part 1 Theory of Event Management	p. 1
Chapter 1 Welcome to Twenty-First-Century Global Event Management	p. 3
Chapter 2 Models of Global Event Management	p. 35
Part 2 Event Administration	p. 61
Chapter 3 Developing and Implementing the Event Plan	p. 63
Chapter 4 Management of Human Resources and Time	p. 107
Chapter 5 Financial Administration	p. 119
Chapter 6 Event Leadership	p. 145
Part 3 Event Coordination	p. 157
Chapter 7 Managing Vendor Contracts	p. 159
Chapter 8 On-Site Management	p. 189
Chapter 9 Accommodating Special Needs	p. 241
Part 4 Event Marketing	p. 249
Chapter 10 Advertising, Public Relations, Promotions, and Sponsorship	p. 251
Chapter 11 Online Marketing	p. 281
Part 5 Legal, Ethical, and Risk Management	p. 289
Chapter 12 Risk Management: Legal and Financial Safeguards	p. 291
Chapter 13 Morality, Law, and Ethics in Event Management	p. 313
Part 6 Technology and Career Advancement	p. 321
Chapter 14 Technology for Modern Event Management	p. 323
Chapter 15 Advancing Your Career in the Twenty-First Century	p. 333
Chapter 16 Case Studies in Twenty-First-Century Event Management	p. 355
Appendix 1 Organizations and Resources	p. 377
Appendix 2 Internet Sites	p. 387
Appendix 3 References	p. 393
Appendix 4 Periodicals	p. 405
Appendix 5 Directories	p. 409
Appendix 6 Audio and Video Resources	p. 413
Appendix 7 Software	p. 415
Appendix 8 Sample Client Agreement	p. 419
Appendix 9 Sample Vendor Agreement	p. 423
Appendix 10 Sample Catering Menus	p. 427
Appendix 11 Sample Insurance Certificate	p. 431
Appendix 12 Sample Incident Report	p. 433
Appendix 13 Sample Purchase Order	p. 437
Appendix 14 Sample Event Evaluations	p. 439
Appendix 15 ISES Code of Ethics	p. 445
Index	p. 447

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Table of Contents