Understanding the hospitality consumer / Alistair Williams.

ISBN:

9780750652490

Title:

Author:

Williams, Alistair.

Personal Author:

Williams, Alistair.

Publication Information:

Oxford : Butterworth-Heinemann, 2002.

Physical Description:

xv, 261 p. : ill. ; 24 cm.

General Note:

Includes index.

Contents:

Pt. 1. Setting the Context for the Study of Hospitality Consumption -- 1. An introduction to the consumption of hospitality services -- 2. Consuming hospitality services -- Pt. 2. The Key Perspectives Seen as Complementary to an Understanding of Hospitality Consumer Behaviour -- 3. Frameworks for considering hospitality consumer decision-making -- 4. Individual processes in consuming hospitality -- 5. Social and cultural influences on hospitality consumer behaviour -- 6. The influence of reference groups on hospitality consumers -- Pt. 3. Understanding the Hospitality Consumer in Contemporary Society and Beyond -- 7. The end of the marketing concept -- 8. Postmodern consumers of hospitality services -- 9. Hospitality implications of the revolution in consumption: marketing simulacrity and hyperreality -- 10. Researching contemporary hospitality behaviour.

Subject Term:

Hospitality industry -- Management.

Consumer behavior.

Format:

Books

Electronic Access:

Publisher description http://www.loc.gov/catdir/description/els031/2002071173.html
Table of contents http://www.loc.gov/catdir/toc/els031/2002071173.html

Publication Date:

2002

Publication Information:

Oxford : Butterworth-Heinemann, 2002.

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647.95068 WIL	Week loan	2	Standard shelving location	Searching... Unknown

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Summary

'Understanding the Hospitality Consumer' presents a unique perspective on consumer behaviour in the hospitality sector. It seeks to focus on the role of consumption in hospitality and to investigate our understanding of its place in the contemporary industry. Taking the view that successful marketing demands focusing on the customer, this text concentrates on understanding and determining customer needs, relevant factors in consumer buying behaviour and the effectiveness of today's marketing techniques. Using industry based case studies and examples 'Understanding the Hospitality Consumer' : * Introduces and explores the role of consumer behaviour theory in the context of hospitality management * Discusses the principles and research of consumer behaviour and illustrates how they are used in the hospitality industry today * Examines the value of consumer behaviour research as applied to the contemporary hospitality industry * Explores the challenges to traditional approaches to consumption posed by the postmodern hospitality consumer The book's targeted focus and practical application ensures that it is well suited for both students and practising managers in the hospitality field.

Introduction

Consumers and services

Individual processes

Social processes

Cultural influences

Consumer decision models

The end of the marketing concept

Postmodern consumers

Marketing meaning and signification

Researching contemporary consumers

Hospitality implications of the revolution in consumption

Available:*

Bound With These Titles

On Order

Summary

Summary

Table of Contents