Summary

Customers place ever-changing demands or organisations. The need for continuous improvement and for managers to able to innovate in organisations to meet changing customer needs is an essential requirement for practicing managers. Organisations should be customer centred but also seeking ways to ensure that they meet customer's needs efficiently and profitably. This book looks practically at the search for innovation, improvement and the processes for effectively managing change so that what an organisation offers its customers meets and exceeds the needs of customers. MANAGING EFFECTIVELY provides students with practical, contemporary information on management issues. The authors have taken an interactive approach to learning that reflects the requirements of the Business Services Training package.