Understanding the global spa industry : spa management / [edited by] Marc Cohen and Gerard Bodeker.

ISBN:

9780750684644

Title:

Author:

Bodeker, Gerard.

Edition:

1st ed.

Publication Information:

Amsterdam ; Boston ; London : Butterworth-Heinemann, 2008.

Physical Description:

xxvi, 466 p. ; 24 cm.

Subject Term:

Health resorts.

Health resorts -- Management.

Added Author:

Bodeker, Gerard.

Cohen, Marc.

Format:

Books

Publication Date:

2008

Publication Information:

Amsterdam ; Boston ; London : Butterworth-Heinemann, 2008.

Available:*

Shelf Number	Material Type	Copy	Shelf Location	Status
646.72068 UND	Week loan	1	Standard shelving location	Searching... Unknown

The spa industry is currently the fastest growing segment of the hospitality and leisure industry with revenues exceeding those from amusement parks, box office receipts, vacation ownership gross sales and ski resort ticket sales. Understanding the Global Spa Industry is the first book to examine management practices in this industry and offers a groundbreaking and comprehensive approach to global spa management, covering everything from the beginnings of the industry through to contemporary management and social and ethical issues. With contributions from internationally renowned business leaders, practitioners and academics, this unique book is packed with case studies, examples and advice for all those working in, and studying, the international spa industry. Understanding the Global Spa Industry brings an analytic lens to the spa movement, examining past, current and future trends and the potential for shaping wellness and health services in the 21st century.

Marc CohenMary TabbachiMichael LohJulie GarrowSusie EllisAndrew GibsonRichard Dusseau and Mathew W. BrennanSean O'ConnorJeff Matthews and Donna WellsIngo SchwederSamantha FosterMark Wuttke and Marc CohenGeraldine Howard and Guy VincentMarc CohenPete EllisPeter RemediosRussell Arthur SmithMelinda Watt and Ben BayadaDaryl P Stevens and David CunliffeMarc Cohen and Sonu ShivdasaniAnna Bjurstam and Marc CohenMarc Cohen and Daniella RussellDieter Buchner and Alison Snelling and Marc CohenGerard Bodeker and Gemma BurfordGerard BodekerGerard Bodeker and Marc Cohen

List of Contributors	p. xiii
List of Figures	p. xxiii
List of Tables	p. xxv
Part 1 Planning	p. 1
1 Spas, wellness and human evolution	p. 3
2 American and European spa	p. 26
3 The spa industry in Asia	p. 41
4 Spa industry benchmarking	p. 53
5 Trends in the global spa industry	p. 66
Part 2 Profit	p. 85
6 Business plans for 'state of the art' spas	p. 87
7 Spa feasibility: Steps and processes	p. 110
8 Spa design, development and construction	p. 130
9 SPA chain operations: the experience of the Mandara Group, a division of Steiner Leisure Limited	p. 151
10 The emergence of a new global luxury business model: a case study of the spa at the Mandarin Oriental	p. 171
Part 3 Product	p. 189
11 Branding and spas	p. 191
12 Spa retail	p. 208
13 Product development	p. 221
14 Wellness technologies and related products	p. 237
15 Spa marketing	p. 258
Part 4 Planet	p. 279
16 Built environment-spa design	p. 281
17 Environmental responsibility in the spa industry: a business perspective	p. 297
18 Environmental and Social Benchmarking	p. 303
19 Water requirements, water quality and related technologies	p. 317
20 Spas and sustainability	p. 344
Part 5 People	p. 361
21 Spas and the future leadership climate	p. 363
22 Human resource management in spas: staff recruitment, retention and remuneration	p. 377
23 Spa-related education and training	p. 394
24 Traditional knowledge and spas	p. 414
25 Ethics and values	p. 432
Conclusion	p. 446
Index	p. 449

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