The Cornell School of Hotel Administration handbook of applied hospitality strategy / edited by Cathy A. Enz.
ISBN:
9781412905909
Title:
The Cornell School of Hotel Administration handbook of applied hospitality strategy / edited by Cathy A. Enz.
Author:
Enz, Cathy A., 1956-
Publication Information:
Los Angeles : SAGE, c2010.
Physical Description:
xxi, 1006, I-50 : ill. ; 27 cm.
Added Author:
Added Corporate Author:
Format:
Books
Publication Date:
2010
Publication Information:
Los Angeles : SAGE, c2010.
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|---|---|---|---|---|
| 647.94 COR | Book | 1 | Standard shelving location | Searching... Unknown |
| 647.94 COR | Week loan | 2 | Standard shelving location | Searching... Unknown |
| 647.94 COR | Not for loan | 3 | Standard shelving location | Searching... Unknown |
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Summary
Summary
Delivering the tools to improve strategic decision-making in hospitality firms...
The Handbook of Applied Hospitality Strategy is a comprehensive resource for advanced students and serious practitioners focused on hospitality strategic management. The Handbook includes original thought on key topics, critical articles from the pages of the Cornell Hospitality Quarterly, and integrative commentary. Particular emphasis is placed on the strategies and decisions that determine the long-run performance of a corporation within a competitive hospitality industry context. The Handbook is divided into eleven parts that follow the key activities of the strategic management process. The lead chapter for most parts of the book is a featured work that is original and offers cutting-edge discussion on an important facet of hospitality strategy. Each of the eleven parts of the book concludes with a commentary chapter that reflects on all of the works included in that section. Throughout the chapters, the authors have offered new ideas, models and frameworks, managerial implications of research findings, and suggestions for future practice. The emphasis is on strategy formulation, implementation, and evaluation. Key issues such as pricing, service delivery, experiential branding, franchising, acquisitions and mergers, human resource management, change management, and culture creation are featured. As the role of strategic decision-making grows in importance in hospitality firms, the Handbook of Applied Hospitality Strategy delivers a comprehensive volume on core ideas and practices with useful managerial implications from senior industry practitioners and top hospitality scholars, making this an invaluable resource for tourism and hospitality programs as well as industry professionals.
Table of Contents
| PrefaceCathy A. Enz |
| IntroductionCathy Enz |
| Part 1 The Strategic Management Process / Strategic Analysis |
| 1 Featured Chapter: Creating a Strategic Direction: Visions and ValuesPaul Olk and Peter Rainsford and Tsungting Chung |
| 2 Strategic Analysis for the Hospitality IndustryJeffrey S. Harrison |
| 3 Competitive Edge: A Strategic Management ModelT. Russell Crook and David J. Ketchen and Charles C. Snow |
| 4 Using Tourist Travel Habits and Preferences to Assess Strategic Destination Positioning: The Case of Costa RicaZhaoping Liu and Judy A. Siguaw and Cathy A. Enz |
| 5 Text Mining for the Hotel IndustryKin-Nam Lau and Kam-Hon Lee and Ying Ho |
| 6 Commentary: The Frameworks and Initial Steps of the Strategic Management Process in Hospitality and TourismZhaoping Liu |
| Part 2 Analysis of the Environment and Key Stakeholders |
| 1 Featured Article: Choice Models and the Hospitality Business EnvironmentRohit Verma |
| 2 Hotel Reform in China: A SWOT AnalysisLarry Yu and Gu Huimin |
| 3 European Hoteliers' Environmental Attitudes: Greening the BusinessPaulina Bohdanowicz |
| 4 From Maverick to Mafia to MBA: Gaming Industry Leadership in Las Vegas from 1931 through 2007Bo J. Bernhard and Michael S. Green and Anthony F. Lucas |
| 5 The Risk to the American Fast-Food Industry of Obesity LitigationWilliam B. Werner and Andrew Hale Feinstein and Christian E. Hardigree |
| 6 Let Me Count the Words: Quantifying Open-Ended Interactions with GuestsMadeleine Pullman and Kelly McGuire and Charles Cleveland |
| 7 Singapore's Tourism Industry: How Its Strengths Offset Economic, Social, and Environmental ChallengesRex S. Toh and Habibullah Khan and Karen Lim |
| 8 Commentary: The Macro Environment of TourismJuergen Gnoth |
| Part 3 Creating Competitive Advantage1. Featured Chapter: On the Importance of Market IdentificationJin-Young Kim and Linda Canina |
| 2 Why Restaurants FailH G Parsa and John T Self and David Njite and Tiffany King |
| 3 Customer Orientation or Competitor Orientation: Which Marketing Strategy Has a Higher Payoff for Hotel Brands?Chekitan Dev and Kevin Zheng Zhou and Jim Brown and Sanjeev Agarwal |
| 4 Information Technology in Hotel Management: A Framework for Evaluating the Sustainability of IT-Dependent Competitive AdvantageGabriele Piccoli |
| 5 Creating a Competitive Advantage by Building Resource Capability: The Case of Outback SteakhouseCathy A. Enz |
| 6 Commentary: Competitive Dynamics and Creating Sustainable AdvantageCathy A. Enz |
| Part 4 Service Strategies, Customers, and Branding |
| 1 Featured Chapter: Strategic Experiential Branding in the Hospitality IndustryJordan L. LeBel and Laurette Dube and Donna Sears and Leo M. Renaghan |
| 2 Are Your Satisfied Customers Loyal?Iselin Skogland and Judy A. Siguaw |
| 3 Managing Real and Virtual Waits in Hospitality and Service OrganizationsDuncan Dickson and Robert C. Ford and Bruce Laval |
| 4 Recognizing the Emotional Element in Service ExcellenceMisty M. Johanson and Robert H. Woods |
| 5 Guest Satisfaction and Restaurant PerformanceSachin Gupta and Edward McLaughlin and Miguel Gomez |
| 6 Commentary: The Marketing of ExperienceRobert J. Kwortnik |
| Part 5 Strategic Human Resources |
| 1 Featured Chapter: Key Issues In Strategic Human ResourcesKate Walsh and Michael C. Sturman and John Longstreet |
| 2 Featured Chapter: The Role of Personality and General Mental Ability in Predicting Performance for New and Experienced EmployeesJ Bruce Tracey and Michael C Sturman and Lian Shao and Michael J. Tews |
| The Strategic and Operational Roles of Human Resources: An Emerging ModelJ. Bruce Tracey and Arthur E. Nathan |
| Evaluating the Impact of Human Resources: Identifying What MattersMichael Warech and J. Bruce Tracey |
| Developing In-House Careers and Retaining Management Talent: What Hospitality Professionals Want from Their JobsKate Walsh and Masako S Taylor |
| Best Practices in Human Resource ManagementCathy A. Enz and Judy Siguaw |
| 7 Commentary: Human Resources Strategy in the Hospitality Industry: Where Do We Go From Here?J. Bruce Tracey |
| Part 6 Strategic Pricing and Revenue Management |
| 1 Featured Chapter: Strategic Pricing Through Revenue ManagementSherri E. Kimes |
| 2 Revenue Management's Renaissance: A Rebirth of the Art and Science of Profitable Revenue GenerationRobert G. Cross and Jon A. Higbie and David Q (Dax) Cross |
| 3 Group Revenue Management: A Model for Evaluating Group ProfitabilitySunmee Choi |
| 4 Spa Revenue Management: A Model for Evaluating Group ProfitabilitySheryl E. Kimes and Sonee Singh |
| 5 Commentary: Demand ManagementChris K. Anderson |
| Part 7 Growth Strategies: Franchising, Acquisitions, and Mergers |
| 1 Featured Chapter: Franchising Fundamentals and DevelopmentsRamon Diaz-Bernardo |
| 2 Featured Chapter: Leveraging Mergers And Acquisitions in the Hospitality IndustryJeffrey S. Harrison and Zhaoping Liu |
| 3 The Development of Franchise Operations in Emerging Markets: The Case of a Poland-Based Restaurant OperatorDarek Klonowski and Jacqueline L. Power and Daniel Linton |
| 4 When Does Franchising Help Restaurant Chain Performance?David J. Ketchen and James G. Combs and John W. Upson |
| 5 Good News for Buyers and Sellers: Acquisitions in the Lodging IndustryLinda Canina |
| 6 Commentary: Important Questions About Franchising: What We Know And What We Should KnowArturs Kalnins |
| 7 Commentary: Success and Failure of Mergers and AcquisitionsLinda Canina and Jin-Young Kim |
| Part 8 Strategy Implementation - Cultures, Structures, and Standards |
| 1 Featured Chapter: Viable Structures and Cultures in Hospitality OrganizationsTse Eliza Ching Yick and Giri Jogaratnam |
| 2 How Organizational Standards and Coworker Support Improve Restaurant ServiceAlex M. Susskind and K. Michele Kacmar and Carl P. Borchgrevink |
| 3 Success and Failure in Northern California: Critical Success Factors for Independent RestaurantsAngelo A. Camillo and Daniel J. Connolly and Woo Gon Kim |
| 4 Contextual Factors and Cost Profiles Associated with Employee TurnoverJ Bruce Tracey and Timothy R Hinkin |
| 5 Cuba at the Crossroads: The Role of the U.S. Hospitality Industry in Cuban Tourism InitiativesSergei Khrushchev and Tony L. Henthorne and Michael S. LaTour |
| 6 Connecting with the Culture: A Case Study in Sustainable TourismEthan Hawkes and Robert J. Kwortnik |
| 7 Commentary: Cultures and the Implementation of StrategyAlex M. Susskind |
| Part 8 Strategic Change Management in Times of Crisis |
| 1 Featured Chapter: The Process Of Introducing Strategic ChangeDavid L. Corsun and Stan Bromley |
| 2 Leading Change with the 5-P Model: "Complexing" the Swan and Dolphin Hotels at Walt Disney WorldRobert Ford and William Heisler and William McCreary |
| 3 Crisis Management And Recovery: How Washington, D.C., Hotels Responded to TerrorismG. Stafford and Larry Yu and Alex Kobina Armoo |
| 4 Hilton Hotels: A Comprehensive Approach to Delivering Value for All StakeholdersDieter Huckestein and Robert Duboff |
| 5 Commentary: Managing Effective Change in Turbulent TimesKarthik Namasivayam |
| Part 10 Evaluating Strategies: Strategic Controls and Performance Outcomes |
| 1 The Performance of Lodging Properties in an Investment PortfolioDaniel C. Quan and Jie Li and Ankur Sehgal |
| 2 Assessing the Historical Performance of Hospitality Stocks: The Investor's PerspectiveDavid Weinbaum |
| 3 Hotel Industry Averages: An Inaccurate Tool for Measuring PerformanceCathy A. Enz and Linda Canina and Kate Walsh |
| 4 ADR Rule of Thumb Validity and Suggestions for its ApplicationJohn W. O'Neill |
| 5 Looking Beyond RevPAR: Productivity Consequences of Hotel StrategiesJames R. Brown and Chekitan S. Dev |
| 6 Strategic Hotel Development and Positioning: The Effects of Revenue Drivers on ProfitabilityJohn W. O'Neill and Anna S. Mattila |
| 7 Commentary: How Do We Measure Performance at the Firm and Unit Level?Anna S. Mattila |
| Part 11 Global Strategies and Multinational Enterprises |
| 1 Featured Chapter: Multinational Enterprise Strategy - Global ChallengesCathy H.C. Hsu |
| 2 International Hospitality Management: Identifying Important Skills And Effective TrainingUrsula Kriegl |
| 3 Global Brand Expansion: How to Select a Market Entry StrategyChekitan S Dev and James R Brown and Kevin Zheng Zhou |
| 4 Ownership, Corporate Governance, and Management in the State-owned Hotels in the People's Republic of ChinaFang-Fang Tang and Yanping Xi and Guangmeng Chen and Ralph Wang |
| 5 Commentary: Globalization and International StrategiesRenáta Kosová |
| P1 C1 Creating a Strategic Direction - Visions and ValuesPaul Olk and Peter Rainsford and Tsungting Chung |
| P1 C6 Commentary: the Frameworks and Initial Steps of the Strategic Management in Hospitality and TourismZhaoping Liu |
| P3 C1 On the Importance of Market IdefinitionJin-Young Kim and Linda Canina |
| P3 C6 Competitive Dynamics and Creating Sustainable AdvantageCathy Enz |
| P4 C1 Strategic Experiential Branding in the Hospitality IndustryJordan LeBel and Leo Renaghan |
| P4 C1 Strategic Experiential Branding in the Hospitality IndustryLaurette Dubé and Donna Sears |
| P4 C6 Commentary: The Marketing of ExperienceRobert Kwortnik |
| P5 C1 Featured Chapter: Key Issues In Strategic Human ResourcesKate Walsh and Michael Sturman and John Longstreet |
| P5 C2 The Role of Personality and General Mental Ability in Predicting Performance for New and Experienced EmployeesJ. Tracey and Michael Sturman and Lian Shao and Michael Tews |
| P5 C7 Human Resources Strategy in the Hospitality Industry: Where do we go from here?J. Tracey |
| P6 C1 Strategic Pricing through Revenue ManagementSheryl Kimes |
| P6 C5 Demand ManagementChris Anderson |
| P7 C1 Franchising Fundamentals and DevelopmentsRamon Diaz-Bernardo |
| P7 C2 Leveraging Mergers and Acquisitions in the Hospitality IndustryJeffery Harrison and Zhaoping Liu |
| P7 C6 Important Questions About Franchising: What We Know And What We Should KnowArturs Kalnins |
| P7 C7 Success and Failure of Mergers and AcquisitionsLinda Canina and Jin-Young Kim |
| P8 C1 Viable Structures and Cultures in Hospitality OrganizationsTse Ching Yick and Giri Jogaratnam |
| P8 C7 Cultures and the Implementation of StrategyAlex Susskind |
| P9 C1 The Process of Introducing Strategic ChangeDavid Corsun and Stan Bromley |
| Managing Effective Change in Turbulent TimesKarthik Namasivayam |
| P10 C7 How Do We Measure Performance at the Firm and Unit Level?Anna Mattila |
| P11 C1 Multinational Enterprise Strategy - Global ChallengesCathy Hsu |
| P11 C5 Globalization and International StrategiesRenáta Kosová |
| P2 C8 The Macro Environment of TourismJuergen Gnoth |
| P2 C1 1 Featured Article: Choice Models and the Hospitality Business EnvironmentRohit Verma |
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