by
Lashley, Conrad.
Call Number
642.5
Publication Date
2007
Summary
An emerging hospitality studies focus among academics prioritizes the study of host and guest transactions as a key feature of hospitality research and publications. The papers in this e-book, guest edited by a leading researcher in the field, provide a flavor of some of the research themes that social science perspectives suggest. The study of host and guest transactions extends beyond commercial hospitality management activities; a large number of human interactions can be better understood through host and guest transactions. Commercial hospitality management through service quality managem
Format:
Electronic Resources
Relevance:
0.0680
by
Woodside, Arch.
Call Number
338.479105
Publication Date
2007
Summary
The seven executive training exercises in tourism in this e-book form an important step towards developing a library of executive training exercises with solutions in tourism management. While in real-life problems and opportunities do not come with an explicit list of options to select from, the view adopted in developing these training exercises is that creating tourism management stories describing dilemmas with explicit options is a useful learning method located between lecturing and learning from case study without explicit options. The novice benefits from considering a list of explicit
Format:
Electronic Resources
Relevance:
0.0635
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by
Kadhi, Wassim El.
Call Number
305.231
Publication Date
2009
Summary
Various scholars consider destination image - a vital part in tourism marketing- as the key in attracting tourists. It is often regarded, as the most important element in a destination's management and may induce success or failure. Within this research project, destination image is being assessed in cross-cultural terms. It scrutinises the extent to which destination image is culture specific. In other words, does a destination's image vary across people from different cultural backgrounds? This question evolves and is vindicated in an era that is subjected to globalisation and increasingly r
Format:
Electronic Resources
Relevance:
0.0408
by
Aquino, Richard S.
Call Number
338.4791599
Publication Date
2022
Format:
Electronic Resources
Relevance:
0.0309
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