by
Lawley, Brian.
Call Number
658.56 22
Publication Date
2009
Format:
Electronic Resources
Relevance:
1.6289
by
Winsor, John.
Call Number
658.8
Publication Date
2010
Summary
Completely updated first paperback edition of a landmark title by the foremost expert on "co-creation."
Format:
Electronic Resources
Relevance:
1.5953
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by
Ruskin-Brown, Ian.
Call Number
658.8 22
Publication Date
2006
Format:
Electronic Resources
Relevance:
1.5690
4.
by
Chaston, Ian.
Call Number
658.8 22
Publication Date
2004
Summary
Drawing upon various published sources and by the use of case materials, this text shows readers how knowledge can be utilized to underpin and enhance the marketing management function within organizations.
Format:
Electronic Resources
Relevance:
1.1815
by
Holgiun, Mario Mesa.
Call Number
658.8 23
Publication Date
2012
Format:
Electronic Resources
Relevance:
1.0211
by
Pine, B. Joseph, author.
Call Number
658.56 PIN
Publication Date
2011
Summary
In 1999, Joseph Pine and James Gilmore offered this idea to readers as a new way to think about connecting with customers and securing their loyalty. As a result, their book The Experience Economy is now a classic, embraced by readers and companies worldwide and read in more than a dozen languages. And though the world has changed in many ways since then, the way to a customer's heart has not. In fact, the idea of staging experiences to leave a memorableand lucrativeimpression is now more relevant than ever. With an ongoing torrent of brands attacking consumers from all sides, how do you make yours stand out? Welcome to the new Experience Economy. With this fully updated edition of the book, Pine and Gilmore make an even stronger case that experience is the missing link between a company and its potential audience. It offers new rich examplesincluding the U.S. Army, Heineken Experience, Autostadt, Vinopolis, American Girl Place, and othersto show fresh approaches to scripting and staging compelling experiences, while staying true to the very real economic conditions of the day.
Format:
Electronic Resources
Relevance:
0.9678
by
Smart, Barry.
Call Number
658.8342 22
Publication Date
1999
Summary
The McDonaldization theory argued that contemporary life is succumbing to the standardisation, flexibility and predictability of fast-food service. This text engages in a critical appraisal of this thesis.
Format:
Electronic Resources
Relevance:
0.6059
by
Moutinho, Luiz.
Call Number
658.8 22
Publication Date
2008
Summary
Fully revised & updated, 'Problems in Marketing' includes over 50 new problems. The text covers a wide range of marketing practice, each problem concentrating on a single concept or technique of marketing management.
Format:
Electronic Resources
Relevance:
0.0945
by
Kursmark, Louise.
Call Number
650.142 22
Publication Date
2005
Format:
Electronic Resources
Relevance:
0.0598
by
Upshaw, Lynn B., 1947-
Call Number
658.802 22
Publication Date
2007
Summary
Brands are rooted in trust - but consumers these days are more skeptical and distrusting than ever. A recent market research study (Datamonitor) concluded that 86 per cent of US and European consumers feel that they have become more skeptical about corporations in the last 5 years. In particular, consumers lack trust in the mainstream media channels and the specifics of product claims. Truth is a timely and seminal book that gives marketers the tools they need to win over today's wary consumers.; The author is a renowned marketing consultant with major companies on his client roster. He has written articles for numerous publications including "Brandweek", "Advertising Age", and the "Journal of Brand Management". He shows readers how to: promote more persuasively; achieve greater returns through integrity in marketing; replace their pricing strategy with a more convincing value promise; build stronger customer partnerships; and seize the lead share of credibility in a hypercompetive marketplace.
Format:
Electronic Resources
Relevance:
0.0516
by
Tsiotsou, Rodoula H.
Call Number
338.4791 22
Publication Date
2012
Summary
Tourism services all over the world currently face rapid changes due to market globalization, intensified competition and the dynamic evolution of new technologies. Moreover, it is expected that tourism will be one of the industries that will be most affected by the current recession. The long-term success of tourism services in such a fierce competitive and financially difficult environment depends not only on being able to satisfy customers' needs and desires, but to strategically respond to current global challenges. Therefore, strategic marketing becomes a necessary practice in contemporary tourism services firms. Strategic Marketing in Tourism Services focuses on marketing strategies implemented in tourism services firms and includes a collection of papers related to specific marketing strategies. The book presents the application of specific marketing strategies such as experiential marketing, branding, target marketing, relationship marketing and e-marketing in tourism. Furthermore, it presents the strategic responses of each tourism sub-sector - hospitality, air transport, tour operation, travel agencies and the tourism destinations - from various countries around the world.
Format:
Electronic Resources
Relevance:
0.0408
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