by
Fenich, George G.
Call Number
658.456 MEE
Publication Date
2005
Summary
"Meetings, expositions, events and conventions (MEEC) is one of the fastest growing segments of the United States economy, and embraces multiple aspects of the hospitality and tourism industry. This book provides a thorough understanding of the MEEC industry."--BOOK JACKET.
Format:
Books
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0.0811
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by
Davidson, Rob.
Call Number
658.456 DAV
Publication Date
2014
Summary
Meetings and events are a major source of revenue for the venues that host them. But competition to win meetings and events is growing fast as new venues, large and small, are opening up all over the world and existing venues are expanding, refurbishing and modernizing their offer in order to increase their share of this lucrative market.However, in properties ranging from conference centres and hotels to universities and unusual venues such as museums and tourist attractions, busy sales and marketing staff often struggle to keep up to date with the many tools and techniques that can help them
Format:
Regular print
Relevance:
0.0539
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