Stakeholder Management - today's buzzword - is difficult to translate into practice even for the experienced manager. Following 'How to achieve excellence in Stakeholder Management', which included case studies from reputable companies, the present volume goes beyond explaining theoretical constructs. Success stories from a wide range of sectors and regions are analyzed in depth in order to illustrate how Stakeholder Management can be tailored to each unique situation. The reader will get concrete answers and ideas about planning and implementing successful stakeholder management in the area o

The efficiency, safety, and soundness of financial markets depend on the operation of core infrastructure--exchanges, central counter-parties, and central securities depositories. How these institutions are governed critically affects their performance. Yet, despite their importance, there is little certainty, still less a global consensus, about their governance. Running the World's Markets examines how markets are, and should be, run. Utilizing a wide variety of arguments and examples from throughout the world, Ruben Lee identifies and evaluates the similarities and differences between ex.

In the current climate of planning and commissioning services, the need for statutory, voluntary and even private sector projects to understand how to evaluate and present the outcomes of their work is unavoidable. From fundraising for an outreach dance education scheme, to smoking cessation programmes offered by health professionals, this versatile 'how to' book will help you evaluate results and make the most of your project. This practical handbook on how to evaluate outcomes in people-orientated projects will support decision making and lead to better communication, improved funding applic.

Applying e-commerce in Business provides an understanding of e-commerce by deconstructing it into its main constituents and explaining how they fit together. The objective is to introduce some consistency to the often-contradictory views about e-commerce, bringing together different academic and management theories and frameworks into a coherent whole.

This book presents a treatise on the topic of business and industrial security and loss control as it applies to the protection of assets and personnel. The material in this thoroughly revised and updated second edition will enable law enforcement officers, security/loss control personnel and business managers to view security/loss control needs from a broad perspective and thus devise security measures that will reflect a well-thought-out systems approach. The book contains a wide range of information, and is presented in terms that will be meaningful to readers that do not have formal traini.

A modern, completely updated guide to effective event marketing As the events market becomes increasingly saturated, it is essential for a successful event professional to understand the use of strategic marketing plans. Events are everywhere-in the U.S. alone, there are more than 2,500 music festivals a year, for example, while the UK hosts over 70 different beer festivals each year. In such a crowded market, how can the event planner ensure that his or her event stands out? Marketing expert Chris Preston has the answers in this second edition of Event Marketing. From the basics of promoting an event to the use of events as marketing strategies themselves, Preston provides straightforward advice and information on all the latest event marketing techniques. The book begins with sections on what "event marketing" really means, and how the field has evolved throughout time. Preston then explores event marketing strategies from both a conceptual and practical standpoint, and provides information on sponsorship and corporate branding. The book covers marketing for all types of events, including festivals, corporate and association events, and social functions, and a full chapter on digital event marketing covers all the latest e-marketing strategies. Case studies provide real-world examples of successful marketing efforts, while Discussion Questions for each chapter provide opportunities for further exploration of key concepts. As marketing becomes an increasingly important skill for event management professionals, this completely revised second edition of Event Marketing will be a must-have for working professionals, students, and aspiring event planners everywhere.