Call Number
647.068 23
Publication Date
2015
Summary
New Perspectives in Hospitality Management is a unique collection of articles that represent the very highest level of scholarship in the sphere of hospitality research. The articles published in this collection identify some emergent themes that have subsequently established themselves as key trends among academics in the field.
Format:
Electronic Resources
Relevance:
84972.6719
by
Metti, M. C.
Call Number
647.94068 MET
Publication Date
2008
Format:
Books
Relevance:
63389.0859
View Other Search Results
by
Reid, Robert D.
Call Number
647.940688 REI
Publication Date
2001
Format:
Books
Relevance:
63388.4219
by
Reid, Robert D.
Call Number
647.940688 REI
Publication Date
2010
Summary
This textbook explores marketing and themes unique to hospitality and tourism, with a focus on the practical applications of marketing rather than marketing theory.
Format:
Books
Table of contents only http://www.loc.gov/catdir/toc/ecip0818/2008021436.html
Relevance:
63388.3359
by
Reid, Robert D.
Call Number
647.940688 REI
Publication Date
2006
Summary
"This fully revised and updated Fourth Edition of Hospitality Marketing Management, is in a new, full-color format. Providing readers with plain-language explanations, an abundance of exercises, and solid reinforcement of underlying theory, this new edition continues the book's long-standing tradition of providing students with a practical, applications-oriented approach to exploring the intricacies of marketing in this rapidly growing industry.". "Packed with more visual aids than ever, this new edition also includes one-on-one interviews with industry leaders, as well as enhanced coverage of branding, franchising, strategic alliances, and international marketing. The text encourages learning-by-doing, and many chapters feature step-by-step models and processes that readers follow to develop marketing plans, evaluate research, develop sales forecasts, and plan sales presentations, as well as other activities essential to the world of hospitality marketing professionals."--BOOK JACKET.
Format:
Books
Table of contents http://www.loc.gov/catdir/toc/ecip0420/2004016223.html
Relevance:
63388.3242
by
Bojanic, David C., author.
Call Number
657.8370688 BOJ
Publication Date
2017
Format:
Electronic Resources
Relevance:
63386.2305
7.
by
Oh, Haemoon.
Call Number
647.950688 HAN
Publication Date
2008
Format:
Books
Relevance:
52745.8008
by
Taylor, Derek, 1932-1997.
Call Number
647.94068 TAY
Publication Date
2001
Format:
Books
Relevance:
1.4012
by
Seidel, Paul.
Call Number
TR DVD 380.14591 UPS
Publication Date
2008
Summary
"The key to a successful, growing business is the ability of staff to successfully upsell products and services. But how do we do this? In this program we define a product, ask how a service differs from a product, examine the marketing concept and go through the process of upselling to add value and training staff to upsell. A valuable look at getting the most from products and services in this vital industry"--Container.
Format:
Other
Relevance:
0.7962
by
Bowie, David, author.
Call Number
647.940688 HOS
Publication Date
2017
Format:
Books
Relevance:
0.0913
by
Morrison, Alastair M.
Call Number
647.940688 MOR
Publication Date
2010
Summary
"Global orientation, and whole-industry coverage of hospitality and tourism set this book apart. This systematic approach to hospitality and travel marketing is written in a user-friendly style. Readers will benefit from the practical nature, and excellent use of relevant and up-to-date cases. Global experience in the industry is emphasized through content on destination marketing and others parts of tourism, along with case examples from around the world. The content draws upon the author's experience in the hospitality and travel marketing industry, as well as teaching experience from around the globe including the USA, Canada, Europe, Asia, and Australia. Hospitality and Travel Marketing reflects all of the latest trends in the field, including Internet marketing and e-commerce, loyalty marketing, brand extension marketing, and destination branding." --distributor.
Format:
Books
Relevance:
0.0598
by
Wearne, Neil.
Call Number
647.940688 WEA
Publication Date
2002
Summary
"Hospitality Marketing in the e-Commerce Age is a comprehensive account of all aspects of marketing in the hospitality industry. Although primarily a textbook for students and teachers of hospitality marketing, this book will prove invaluable for all practitioners in the hospitality industry who want to add to their knowledge of marketing.The approach taken in this book is that marketing should be directed towards what happens to and for the customers. This approach is fundamentally different from those who consider marketing to be primarily concerned with sales and advertising. This book shifts the major emphasis of hospitality marketing onto building a service business from the inside, rather than relying on outside promotion after the event." -- BOOK JACKET.
Format:
Books
Relevance:
0.0598
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