by
Kimmel, Allan J., author.
Call Number
658.80019 23
Publication Date
2018
Summary
This is the only textbook to provide an applied, critical introduction to the role of psychology in marketing, branding and consumer behavior. Ideally suited for both students and professionals, the new edition is a complete primer on how psychology informs and explains marketing strategies, and how consumers respond to them. The book provides comprehensive coverage of: Motivation: the human needs at the root of many consumer behaviors and marketing decisions. Perception: the nature of perceptual selection, attention, and organization and how they relate to the evolving marketing landscape. Decision making: how and under what circumstances it is possible to predict consumer choices, attitudes, and persuasion. Personality and lifestyle: how insight into consumer personality can be used to formulate marketing plans. Social behavior: the powerful role of social influence on consumption. Now featuring case studies throughout to highlight how psychological research can be applied in the marketplace, and insightful analysis of the role of digital media and new technologies, this award-winning textbook is required reading for anyone interested in this fascinating and evolving subject.
Format:
Electronic Resources
Relevance:
0.5599
by
Rothstein, Anne L., author.
Call Number
658.15224
Publication Date
2019
Format:
Electronic Resources
Relevance:
0.5530
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by
Groscurth, Chris R., author.
Call Number
658.4092 23
Publication Date
2018
Summary
This book provides a blueprint for reshaping the future of work, exploring cutting-edge research on technology's impact on the workplace. Each chapter uses data to set up a specific future of work leadership challenge, offering practical solutions and advice, actionable recommendations, and tools for reflection and action that can be put into practice right away.
Format:
Electronic Resources
Relevance:
0.5004
by
Tucci, Christopher L., editor.
Call Number
658.4036 23
Publication Date
2018
Summary
Examples of the value that can be created and captured through crowdsourcing go back to at least 1714 when the UK used crowdsourcing to solve the Longitude Problem, obtaining a solution that would enable the UK to become the dominant maritime force of its time. Today, Wikipedia uses crowds to provide entries for the world's largest and free encyclopedia. Partly fuelled by the value that can be created and captured through crowdsourcing, interest in researching the phenomenon has been remarkable. Despite this - or perhaps because of it - research into crowdsourcing has been conducted in different research silos, within the fields of management (from strategy to finance to operations to information systems), biology, communications, computer science, economics, political science, among others.
Format:
Electronic Resources
Relevance:
0.4767
by
Armitage, Andrew, author.
Call Number
658.3124 23
Publication Date
2019
Format:
Electronic Resources
Relevance:
0.4740
by
Sheridan, Vanessa, 1949- author.
Call Number
658.300867 23
Publication Date
2019
Summary
"This book presents tools, information, and resources to help organizations and individuals to understand and leverage the power of gender authenticity for business success and introduces five fundamentals for creating gender-authentic workplaces. Unemployment for gender-diverse individuals is disproportionately high. This book helps employers understand this discrepancy, become more inclusive, and gain competitive advantage through use of the paradigm of gender authenticity."--Provided by publisher
Format:
Electronic Resources
Relevance:
0.4669
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