Summary
The power not just to persuade, but to inspire.Anyone interested in influencing fellow human beings can benefit from this bookOCOs wise and practical advice. ItOCOs a keeper --William Ury, Harvard Law School, Coauthor of the best-selling Getting to YesThe ability to influence peopleOCOs thoughts and feelings, to generate their buy-in, has emerged as the paramount leadership skill. The strongest leaders are those who create a positive vision of the future, paint a big picture that generates action by tapping into peopleOCOs emotions, ask for a commitment, and inspire their listeners to take steps toward the goal. Generating Buy-In: Mastering the Language of Leadership will help you master the powerful language that breeds such a commitment.Through real-world case studies and exclusive interviews, Generating Buy-In imparts a revolutionary yet practical approach to: * Crafting a strategic story that projects a positive future to your audience* Speaking the language of buy-in with images that mold powerful thoughts and emotions in your listeners* Putting the language to work in service of your goal -- whether the goal is to raise sales, inspire a work force, or win a Presidential election.This book unlocks secrets top leaders have applied through the ages. Instinctively you know that Mark Walton has hit the bulls-eye, because it feels right in your heart and your gut. Wonderfully simple and effective -- Ron Kirkpatrick, National Manager, Toyota Motor Sales, USAComplete with examples, practical exercises, sample business scenarios, and a foreword by William Ury, coauthor of the best-selling Getting to Yes, Generating Buy-In is an indispensable resource for leading and succeeding in todayOCOs fiercely competitive world "
Mark S. Walton is Chairman of the Center for Leadership Communication, based in Monterey, CA, and Chapel Hill, NC. In addition, he is Professor of Leadership in the U.S. Navy's Advanced Management Program and teaches at the Senior Executive Institute at the University of North Carolina. For more than a dozen years, as CNN's Chief White House Correspondent and, later, as CNN Senior Correspondent, Walton was one of the most visible and respected journalists in network television news. He is a recipient of numerous broadcasting honors, including the coveted Peabody Award
