by
Carroll, Michelle, author.
Call Number
650.1 23
Publication Date
2014
Summary
Annotation In the past, your career brand was expressed primarily through a traditional resume. Today, your brand encompasses every way you promote yourself, both in electronic and more traditional formats. Marketing Your Career Brand will help you identify needs of your customers whether they are potential clients, a prospective employer, or your current employer and how your brand will address those needs. This issue of TD at Work will show you: how to define your career brand, and how to develop your marketing message the tools you can use, including various social media, to market yourself how to choose which tools to use, based on your intended audience and reason for being online the differences between a general and federal resume. Marketing Your Career Brand includes sidebars that help dispel misconceptions about social media and offer tips on using it successfully. You will also receive job aids to help you craft an accomplishments- and skills-based resume."
Format:
Electronic Resources
Relevance:
0.7311
by
Carroll, Michelle, author.
Call Number
650.1 23
Publication Date
2014
Summary
Annotation In the past, your career brand was expressed primarily through a traditional resume. Today, your brand encompasses every way you promote yourself, both in electronic and more traditional formats. Marketing Your Career Brand will help you identify needs of your customers whether they are potential clients, a prospective employer, or your current employer and how your brand will address those needs. This issue of TD at Work will show you: how to define your career brand, and how to develop your marketing message the tools you can use, including various social media, to market yourself how to choose which tools to use, based on your intended audience and reason for being online the differences between a general and federal resume. Marketing Your Career Brand includes sidebars that help dispel misconceptions about social media and offer tips on using it successfully. You will also receive job aids to help you craft an accomplishments- and skills-based resume."
Format:
Electronic Resources
Relevance:
0.7311
View Other Search Results
by
Kiser, Cheryl, author.
Call Number
658.4 22
Publication Date
2014
Summary
Social value creation is a journey and each company charts its own path through uncertain and complex terrain. The entrepreneurial leaders profiled in this book are trail-blazers in this new business landscape using both strategy and innovation to generate profits and social value simultaneously. Creating Social Value focuses on the motivations and preoccupations of entrepreneurial leaders as they look to activate change within their companies, in their sectors, value chains and even through co-creating partnerships with their competitors. Such change requires fundamentally new styles of leadership and business design where companies seek to be generative rather than extractive. This book is also the story of the emergence of new language. As the authors worked with social entre- and intrapreneurs, they began to hear the building blocks of a new lexicon with the power to inspire and positively influence the culture of an organization. Many of the leaders included in this book have driven change by harnessing the power of language to transform the direction their company is taking. For example, Campbell's have created destination goals to describe the long-term vision of the company to nourish its customers, employees and neighbors. Roshan has worked on nation building, creating physical infrastructure in Afghanistan, a country decimated by war. UPS has worked to understand its impact on the planet, and Ford is working with Toyota to co-create technologies to combat climate change. This book sets out a manifesto for Social Value Creation, defining it as a strategy that combines a unique set of corporate assets (including innovation capacities, marketing skills, managerial acumen, employee engagement, scale) in collaboration with the assets of other sectors and firms to co-create breakthrough solutions to complex economic, social and environmental issues that impact the sustainability of both business and society. -- Provided by publisher.
Format:
Electronic Resources
Relevance:
0.5298
Limit Search Results
Narrowed by: