by
Ciasullo, Maria Vincenza.
Call Number
658.81200000000001
Publication Date
2017
Format:
Electronic Resources
Relevance:
1.3189
by
Altinay, Levent.
Call Number
658.81200000000001
Publication Date
2016
Summary
This book provides a new and definitive overview of customer experience and how it can be managed and enhanced in one of the most dynamic industries in the world-the service industry. Its highly qualified international team of contributors ensures that it adopts a global perspective, and clearly outlines the key theoretical perspectives of customer experience, covering customer experience both from demand and supplier perspectives.Fully informed by the latest research, it explores different country contexts and how they impact upon the customer experience; investigates the social, cultural and economic dimensions of customer experience; provides case studies from a wide range of service industry sectors; and includes industry perspectives and examples.
Format:
Electronic Resources
Relevance:
1.3125
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by
Media, IRB.
Call Number
658.4012
Publication Date
2021
Format:
Electronic Resources
Relevance:
1.0811
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