by
Tassiopoulos, Dimitri.
Call Number
394.2068
Publication Date
2011
Summary
Managing events is both an art and a science. Events managers need to understand and fully embrace the multi-dimensional nature of events management, and cultivate the leadership skills and attitudes in themselves and those they manage. The importance of successfully staging events has increased around the world, as more government agencies begin to realise the potential benefit of using events as strategic development tools. This third edition of Events Management: A developmental and managerial approach provides a definitive grounding in the development and management of small to large scale events. The book provides an introduction to events management, then goes on to examine the design, administration and marketing of events, as well as the operational and risk management aspects. It also deals with applied events management through a number of event genre types.
Format:
Electronic Resources
Relevance:
134447.2656
by
Els, Georgiana.
Call Number
394.2
Publication Date
2016
Format:
Electronic Resources
Relevance:
109782.8672
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by
Brondoni, Silvio M.
Call Number
337
Publication Date
2019
Format:
Electronic Resources
Relevance:
109774.2969
by
Solnet, David.
Call Number
338.4791
Publication Date
2011
Format:
Electronic Resources
Relevance:
95079.9531
by
Kozak, Nazmi.
Call Number
910.68
Publication Date
2016
Summary
The book addresses topics such as tourism education and its development in the latter part of the twentieth century, taking "tourism" to be a broader field than "hospitality.".
Format:
Electronic Resources
Relevance:
95079.1406
by
Masterman, Guy.
Call Number
796.068 MAS
Publication Date
2021
Format:
Electronic Resources
Relevance:
95078.9141
by
Purcell, John.
Call Number
664.907
Publication Date
2008
Summary
Do human resource management practices actually work? This significant new study uses a new theoretical model, based on empirical research, to examine the links between HR practices and organizational performance.
Format:
Electronic Resources
Relevance:
95077.7422
by
Aggarwal, D.K.
Call Number
XX(155976.1)
Publication Date
2008
Format:
Electronic Resources
Relevance:
95072.9375
by
Singh, R.K.
Call Number
XX(155960.1)
Publication Date
2008
Format:
Electronic Resources
Relevance:
95072.7422
by
Krishna, D.S. Gopala.
Call Number
XX(155978.1)
Publication Date
2009
Format:
Electronic Resources
Relevance:
95068.0859
by
Buttle, Francis.
Call Number
658.812
Publication Date
2004
Summary
Customer Relationship Management: Concepts and Tools is a breakthrough book that makes transparent the complexities of customer relationship management. The book views customer relationship management as the core business strategy that integrates internal processes and functions, and external networks, to create and deliver value to targeted customers at a profit. Customer relationship management is grounded on high quality customer data and enabled by information technology. The book is a comprehensive and fully developed textbook on customer relationship management . Although, it shows the roles of customer data and information technology in enabling customer relationship management implementation, it does not accept that customer relationship management is just about IT. Rather it is about an IT- and data-enabled approach to customer acquisition, customer retention and customer development.Because customer relationship management is a core business strategy the book demonstrates how it has influence across the entire business, in areas such as strategic, marketing, operations, human resource, and IT management. Customer relationship management 's influence also extends beyond the company to touch on partner and supplier relationships. An Instructor's PowerPoint pack is available to lecturers who adopt the book. Accredited lecturers can download this by going to http://books.elsevier.com/manuals'isbn=075065502X to request access.
Format:
Electronic Resources
Relevance:
85044.2109
by
Braga, Vitor.
Call Number
910.684
Publication Date
2022
Format:
Electronic Resources
Relevance:
85043.9609
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