by
Milutinović, Veljko.
Call Number
381.142 22
Publication Date
2002
Summary
A discussion of issues relating to the development of e-business and e-challenges. It demonstrates that innovation is the key to the future and the human drive to understand nature is the key to future innovation. Society must do all it can to preserve, nurture and encourage curiosity.
Format:
Electronic Resources
Relevance:
0.7688
by
Tassabehji, Rana.
Call Number
658.872 22
Publication Date
2003
Summary
Applying e-commerce in Business provides an understanding of e-commerce by deconstructing it into its main constituents and explaining how they fit together. The objective is to introduce some consistency to the often-contradictory views about e-commerce, bringing together different academic and management theories and frameworks into a coherent whole.
Format:
Electronic Resources
Relevance:
0.0707
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by
Wearne, Neil.
Call Number
647.940688 WEA
Publication Date
2002
Summary
"Hospitality Marketing in the e-Commerce Age is a comprehensive account of all aspects of marketing in the hospitality industry. Although primarily a textbook for students and teachers of hospitality marketing, this book will prove invaluable for all practitioners in the hospitality industry who want to add to their knowledge of marketing.The approach taken in this book is that marketing should be directed towards what happens to and for the customers. This approach is fundamentally different from those who consider marketing to be primarily concerned with sales and advertising. This book shifts the major emphasis of hospitality marketing onto building a service business from the inside, rather than relying on outside promotion after the event." -- BOOK JACKET.
Format:
Books
Relevance:
0.0598
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